What users are saying about
8 Ratings
Top Rated
60 Ratings
8 Ratings
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Score 6.6 out of 101
Top Rated
60 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Campaign Monitor

If you have a large list you need to run through and validate, this is a good service. Pretty easy in import and export lists. Not too great for segmenting lists, there are better services that make it easier and more impactful.
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Campaign Monitor
8.6
WYSIWYG email editor
Adestra
10.0
Campaign Monitor
Dynamic content
Adestra
10.0
Campaign Monitor
7.8
Ability to test dynamic content
Adestra
10.0
Campaign Monitor
8.0
Landing pages
Adestra
10.0
Campaign Monitor
A/B testing
Adestra
10.0
Campaign Monitor
8.6
Email deliverability
Adestra
10.0
Campaign Monitor
10.0
List management
Adestra
10.0
Campaign Monitor
Triggered drip sequences
Adestra
10.0
Campaign Monitor

Reporting & Analytics

Adestra
10.0
Campaign Monitor
10.0
Dashboards
Adestra
10.0
Campaign Monitor
Standard reports
Adestra
10.0
Campaign Monitor
10.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Easily customizable
  • The user interface is easy to navigate, everything you need is available without the need to dig around
  • Reporting is a breeze
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Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • The automation features are a bit basic and some power users might find they need a more robust option.
  • Using HTML is harder than it should be.
  • Their Contact Management is cumbersome and list-based, which can create a contact in multiple lists (each counting toward your total).
Nicholas De Salvo profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I have used all of the competitors of Campaign Monitor, and I would say it stacks up well with any of them. They all have their own various features that set them apart from their competitors. I personally like the visual workflow builder of AutoPliot, but I like the email designer better in Campaign Monitor. I personally picked this platform because out of all of them it had the most consistent and well rounded features of all the platforms that mean the most to me and what I do. I enjoy the email designer, list management, and campaign features. I would like to see some more development in the ares of building journeys that can be use cross platforms like SMS
Chris Williams profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • We are able to track the success and failure of specific emails or templates that we can adjust to increase conversion.
  • In our situation the platform does not have a direct integration with our CRM, but that is because it is very old. This is not great for our end because it need more manual work.
  • Campaign Monitor has had a positive impact of allowing us to create consistent messaging while updating and managing our email lists.
Chris Williams profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details