What users are saying about

Adestra

7 Ratings

Campaign Monitor

Top Rated
56 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Campaign Monitor

Top Rated
56 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Becca Sangwin profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Campaign Monitor
8.6
WYSIWYG email editor
Adestra
10.0
Campaign Monitor
Dynamic content
Adestra
10.0
Campaign Monitor
7.8
Ability to test dynamic content
Adestra
10.0
Campaign Monitor
8.0
Landing pages
Adestra
10.0
Campaign Monitor
A/B testing
Adestra
10.0
Campaign Monitor
8.6
Email deliverability
Adestra
10.0
Campaign Monitor
10.0
List management
Adestra
10.0
Campaign Monitor
Triggered drip sequences
Adestra
10.0
Campaign Monitor

Reporting & Analytics

Adestra
10.0
Campaign Monitor
10.0
Dashboards
Adestra
10.0
Campaign Monitor
Standard reports
Adestra
10.0
Campaign Monitor
10.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Easy interface for email building. It's super intuitive even if you're not accustomed to building with code.
  • The campaign reporting is designed very well, and easy to understand.
  • Getting started is simple and automations are easy to get rolling.
Nicholas De Salvo profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • An HTML editing mode would be welcome, as the templates are currently very restrictive. While this is a good thing for people who don't have a coding or web design background, it severely limits the customizability.
  • Whitelisting seems to be an issue for some organizations, although this is likely also a function of the IT departments of those organizations.
  • While creating emails from a pre-made template is easy, if they wanted to totally remove the coding aspect, they could've implemented a WYSIWYG or drag-and-drop editor.
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Much more flexible and easy to use.
David Nero profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Since we are not a for-profit organization, there is no specific ROI to report
  • From a communication standpoint, it allows us to easily and quickly send out mass emails without going through numerous steps. Many other email communications products force you to go through multiple steps, including testing, before sending an email.
  • Once templates are set up, the ease of use of the product makes it easy for even novices to begin sending emails without any further knowledge of HTML. The strict templates also ensure that there are less chances for user error, which can be an issue when working with HTML tables to format an email.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details