What users are saying about

Adestra

7 Ratings

ClickDimensions

21 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

ClickDimensions

21 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

ClickDimensions

ClickDimensions works great as an email nurture automation platform.
Neville Wiles profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
ClickDimensions
8.2
WYSIWYG email editor
Adestra
10.0
ClickDimensions
7.1
Dynamic content
Adestra
10.0
ClickDimensions
7.8
Ability to test dynamic content
Adestra
10.0
ClickDimensions
7.8
Landing pages
Adestra
10.0
ClickDimensions
7.9
A/B testing
Adestra
10.0
ClickDimensions
8.0
Email deliverability
Adestra
10.0
ClickDimensions
8.9
List management
Adestra
10.0
ClickDimensions
8.8
Triggered drip sequences
Adestra
10.0
ClickDimensions
7.9
Mobile optimization
Adestra
ClickDimensions
9.7

Reporting & Analytics

Adestra
10.0
ClickDimensions
8.8
Dashboards
Adestra
10.0
ClickDimensions
8.8
Standard reports
Adestra
10.0
ClickDimensions
8.8
Custom reports
Adestra
ClickDimensions
8.8

Lead Management

Adestra
ClickDimensions
8.1
Lead nurturing
Adestra
ClickDimensions
7.9
Lead scoring and grading
Adestra
ClickDimensions
8.9
Data quality management
Adestra
ClickDimensions
7.9
Automated sales alerts and tasks
Adestra
ClickDimensions
7.9

Campaign Management

Adestra
ClickDimensions
6.6
Calendaring
Adestra
ClickDimensions
6.0
Event/webinar marketing
Adestra
ClickDimensions
7.1

Social Media Marketing

Adestra
ClickDimensions
5.5
Social sharing and campaigns
Adestra
ClickDimensions
6.0
Social profile integration
Adestra
ClickDimensions
5.0

Platform & Infrastructure

Adestra
ClickDimensions
5.3
API
Adestra
ClickDimensions
6.1
Role-based workflow & approvals
Adestra
ClickDimensions
7.4
Customizability
Adestra
ClickDimensions
7.4
Integration with Salesforce.com
Adestra
ClickDimensions
1.0
Integration with Microsoft Dynamics CRM
Adestra
ClickDimensions
9.0
Integration with SugarCRM
Adestra
ClickDimensions
1.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Easy to pull information from Dynamics CRM, as it's fully integrated.
  • Straightforward email marketing tools.
  • Form builder is easy to use, and pushes captured information straight into Dynamics.
Chris Thorne profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Intergration with Dynamics CRM actually turns out to be a disadvantage, as the system is constrained heavily in its utility by how Dynamics runs. For example, creating marketing lists for segmentation is particularly arduous if Contacts and Lead entities are in use.
  • Clickdimensions relies on Dynamics business processes to run automation events, which means if there's a lot going on then it can snarl up the CRM server significantly.
  • Getting data imported into CRM and Clickdimensions is extremely clunky - when it doesn't fail entirely, it is often buggy.
  • Drag and drop email editor is not great, often introducing undesired stylings due to cut and pasting.
  • The real power in this system is being able to monitor key metrics, such as email clicks or page views. However, all of these have to be set up manually in Dynamics to truly leverage the system. And to act on these metrics requires business processes in CRM, as only email clicks and form submissions can be used as triggers from within CRM.
Chris Thorne profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
No photo available

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
Chris Thorne profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Clickdimensions has allowed us to email our list of 100,000+ contacts regularly.
Chris Thorne profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details