What users are saying about
9 Ratings
29 Ratings
9 Ratings
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Score 8 out of 100
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.4 out of 100

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks | TrustRadius Reviewer

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
ClickDimensions
5.4
WYSIWYG email editor
Adestra
10.0
ClickDimensions
7.2
Dynamic content
Adestra
10.0
ClickDimensions
6.0
Ability to test dynamic content
Adestra
10.0
ClickDimensions
6.7
Landing pages
Adestra
10.0
ClickDimensions
4.5
A/B testing
Adestra
10.0
ClickDimensions
5.8
Email deliverability reporting
Adestra
10.0
ClickDimensions
3.9
List management
Adestra
10.0
ClickDimensions
4.5
Triggered drip sequences
Adestra
10.0
ClickDimensions
4.8
Mobile optimization
Adestra
ClickDimensions
5.1

Reporting & Analytics

Adestra
10.0
ClickDimensions
4.8
Dashboards
Adestra
10.0
ClickDimensions
4.9
Standard reports
Adestra
10.0
ClickDimensions
5.2
Custom reports
Adestra
ClickDimensions
4.2

Lead Management

Adestra
ClickDimensions
3.9
Lead nurturing
Adestra
ClickDimensions
2.8
Lead scoring and grading
Adestra
ClickDimensions
4.1
Data quality management
Adestra
ClickDimensions
4.3
Automated sales alerts and tasks
Adestra
ClickDimensions
4.5

Campaign Management

Adestra
ClickDimensions
6.3
Calendaring
Adestra
ClickDimensions
4.5
Event/webinar marketing
Adestra
ClickDimensions
8.0

Social Media Marketing

Adestra
ClickDimensions
5.9
Social sharing and campaigns
Adestra
ClickDimensions
7.8
Social profile integration
Adestra
ClickDimensions
4.0

Platform & Infrastructure

Adestra
ClickDimensions
7.8
API
Adestra
ClickDimensions
7.0
Role-based workflow & approvals
Adestra
ClickDimensions
9.0
Customizability
Adestra
ClickDimensions
7.0
Integration with Salesforce.com
Adestra
ClickDimensions
7.0
Integration with Microsoft Dynamics CRM
Adestra
ClickDimensions
8.5
Integration with SugarCRM
Adestra
ClickDimensions
8.0

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks | TrustRadius Reviewer

ClickDimensions

  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
Neville Wiles | TrustRadius Reviewer

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks | TrustRadius Reviewer

ClickDimensions

  • Support - Tier 1 is inadequately trained, and other tiers are inadequately staffed.
  • Product maturity - The product is not stable and consistent.
Karen Chamberlain | TrustRadius Reviewer

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

ClickDimensions

ClickDimensions 9.0
Based on 1 answer
I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
Anonymous | TrustRadius Reviewer

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks | TrustRadius Reviewer

ClickDimensions

ClickDimensions 5.0
Based on 3 answers
Clickdimensions has some very usable features such as form builder and email editor. However, the intergation with Dynamics makes it hard to achieve anything with this system at speed, and really leverage the value.
Chris Thorne | TrustRadius Reviewer

Support Rating

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks | TrustRadius Reviewer

ClickDimensions

ClickDimensions 1.0
Based on 2 answers
You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
Karen Chamberlain | TrustRadius Reviewer

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks | TrustRadius Reviewer

ClickDimensions

I think the biggest difference is the overall easy integration with our CRM platform, which is crucial. Without it, we would not really even be able to use a marketing automation platform like this. We like the support our account manager gives us, and think CD is the best option available.
Anonymous | TrustRadius Reviewer

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks | TrustRadius Reviewer

ClickDimensions

  • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
  • Lead scoring helps develop more qualified leads.
Emily Olson | TrustRadius Reviewer

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

ClickDimensions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adestra
10.0
ClickDimensions
4.8

Likelihood to Renew

Adestra
ClickDimensions
9.0

Usability

Adestra
9.0
ClickDimensions
5.0

Support Rating

Adestra
10.0
ClickDimensions
1.0

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