What users are saying about

Adestra

7 Ratings
Score 6.8 out of 101

Cordial Messaging Platform

2 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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Cordial Messaging Platform

If you are managing your client's email marketing campaigns, Cordial Messaging Platform is the best choice for you. In 2017, Cordial raised $6 million to grow their business so you won't need to worry about the future of the company and you can completely rely on the platform. Please, note that if you are a freelancer or a small business, Cordial Messaging Platform is not for you.
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Cordial Messaging Platform
8.6
WYSIWYG email editor
Adestra
10.0
Cordial Messaging Platform
8.0
Dynamic content
Adestra
10.0
Cordial Messaging Platform
9.0
Ability to test dynamic content
Adestra
10.0
Cordial Messaging Platform
7.0
Landing pages
Adestra
10.0
Cordial Messaging Platform
10.0
A/B testing
Adestra
10.0
Cordial Messaging Platform
Email deliverability
Adestra
10.0
Cordial Messaging Platform
9.0
List management
Adestra
10.0
Cordial Messaging Platform
9.0
Triggered drip sequences
Adestra
10.0
Cordial Messaging Platform
9.0
Mobile optimization
Adestra
Cordial Messaging Platform
8.0

Reporting & Analytics

Adestra
10.0
Cordial Messaging Platform
9.3
Dashboards
Adestra
10.0
Cordial Messaging Platform
10.0
Standard reports
Adestra
10.0
Cordial Messaging Platform
10.0
Custom reports
Adestra
Cordial Messaging Platform
8.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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  • Real-time email analytics.
  • Event-based triggered messages
  • Great for media publishing companies.
Mohammed Anzil profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
Mohammed Anzil profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and ConstantContact since their real-time analytics and customized dashboards are better than anyone.
Mohammed Anzil profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Cordial Messaging Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details