What users are saying about
8 Ratings
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Score 6.6 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Cordial Messaging Platform

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Cordial Messaging Platform
7.6
WYSIWYG email editor
Adestra
10.0
Cordial Messaging Platform
4.9
Dynamic content
Adestra
10.0
Cordial Messaging Platform
6.7
Ability to test dynamic content
Adestra
10.0
Cordial Messaging Platform
6.8
Landing pages
Adestra
10.0
Cordial Messaging Platform
10.0
A/B testing
Adestra
10.0
Cordial Messaging Platform
7.0
Email deliverability
Adestra
10.0
Cordial Messaging Platform
8.5
List management
Adestra
10.0
Cordial Messaging Platform
7.8
Triggered drip sequences
Adestra
10.0
Cordial Messaging Platform
9.3
Mobile optimization
Adestra
Cordial Messaging Platform
7.6

Reporting & Analytics

Adestra
10.0
Cordial Messaging Platform
7.4
Dashboards
Adestra
10.0
Cordial Messaging Platform
8.8
Standard reports
Adestra
10.0
Cordial Messaging Platform
7.1
Custom reports
Adestra
Cordial Messaging Platform
6.4

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Simple nav and layout of the tool: Messages, Automation, Content, Contacts, Data, Analytics.
  • Real-time updates of events and customer preferences.
  • Cordial team is excellent at building relationships and is quick to respond.
  • It's easy to research problems, use the tool, build using includes and excludes.
Berlynn Pierce profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Difficult to aggregate data both in reporting and combining multiple lists or events.
  • No specification on errors.
  • A/B multivariate testing isn't simple. A user needs to be technically savvy since the campaign and blocks are created using HTML.
  • Ability to randomize an audience but not prioritize, split an audience based on percentage or total, or cap an audience.
  • A contact must be a Cordial user to receive a test or see content/creative.
  • No way to archive messages.
Berlynn Pierce profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Cordial by far has the best UI for simple navigation
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Browse events on our product pages and our trigger email series has introduced a new monthly revenue stream to our business.
  • Increased engagement due to automated sends based on user behavior.
  • Stronger customer onboarding due to "Welcome Email Series" automation.
Nichole Aramapakul profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Cordial Messaging Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details