What users are saying about
9 Ratings
9 Ratings
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Score 8 out of 100
62 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks | TrustRadius Reviewer

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
VerticalResponse
9.0
WYSIWYG email editor
Adestra
10.0
VerticalResponse
8.6
Dynamic content
Adestra
10.0
VerticalResponse
9.8
Ability to test dynamic content
Adestra
10.0
VerticalResponse
9.8
Landing pages
Adestra
10.0
VerticalResponse
8.8
A/B testing
Adestra
10.0
VerticalResponse
8.2
Email deliverability reporting
Adestra
10.0
VerticalResponse
9.9
List management
Adestra
10.0
VerticalResponse
9.9
Triggered drip sequences
Adestra
10.0
VerticalResponse
9.0
Mobile optimization
Adestra
VerticalResponse
7.1

Reporting & Analytics

Adestra
10.0
VerticalResponse
9.4
Dashboards
Adestra
10.0
VerticalResponse
8.7
Standard reports
Adestra
10.0
VerticalResponse
9.4
Custom reports
Adestra
VerticalResponse
10.0

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks | TrustRadius Reviewer

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks | TrustRadius Reviewer

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks | TrustRadius Reviewer

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adestra

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

Adestra

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

Support Rating

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks | TrustRadius Reviewer

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

Adestra

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

Adestra

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks | TrustRadius Reviewer

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks | TrustRadius Reviewer

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Adestra Editions & Modules

Additional Pricing Details

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adestra
10.0
VerticalResponse
8.7

Likelihood to Renew

Adestra
VerticalResponse
8.6

Usability

Adestra
9.0
VerticalResponse
9.0

Reliability and Availability

Adestra
VerticalResponse
10.0

Performance

Adestra
VerticalResponse
10.0

Support Rating

Adestra
10.0
VerticalResponse
8.0

Online Training

Adestra
VerticalResponse
9.0

Implementation Rating

Adestra
VerticalResponse
10.0

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