Adestra vs. emfluence Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 4.8 out of 10
N/A
N/AN/A
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$700
per month
Pricing
Adestraemfluence Marketing Platform
Editions & Modules
No answers on this topic
Up to 30,000 Active Emails
$700.00
per month
Up to 60,000 Active Emails
$800.00
per month
Up to 80,000 Active Emails
$1000.00
per month
Up to 100,000 Active Emails
$1200.00
per month
Up to 150,000 Active Emails
$1500.00
per month
Up to 200,000 Active Emails
$1800.00
per month
Up to 250,000 Active Emails
$2000.00
per month
Up to 500,000 Active Emails
$3200.00
per month
Up to 1,000,000 Active Emails
$4200.00
per month
More than 1,000,000 Active Emails
Custom
per month
Offerings
Pricing Offerings
Adestraemfluence Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$2,500 per installation.
Additional DetailsThe emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.
More Pricing Information
Features
Adestraemfluence Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
23% above category average
emfluence Marketing Platform
8.4
6 Ratings
12% above category average
WYSIWYG email editor10.01 Ratings9.16 Ratings
Dynamic content10.01 Ratings8.66 Ratings
Ability to test dynamic content10.01 Ratings8.26 Ratings
Landing pages10.01 Ratings8.24 Ratings
A/B testing10.01 Ratings8.25 Ratings
Email deliverability reporting10.02 Ratings9.110 Ratings
List management10.01 Ratings8.26 Ratings
Triggered drip sequences10.01 Ratings8.24 Ratings
Mobile optimization00 Ratings7.75 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
27% above category average
emfluence Marketing Platform
6.7
6 Ratings
8% below category average
Dashboards10.01 Ratings9.16 Ratings
Standard reports10.01 Ratings7.26 Ratings
Custom reports00 Ratings3.76 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
emfluence Marketing Platform
8.1
5 Ratings
8% above category average
Lead nurturing00 Ratings9.15 Ratings
Lead scoring and grading00 Ratings7.74 Ratings
Data quality management00 Ratings8.24 Ratings
Automated sales alerts and tasks00 Ratings7.33 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
13% above category average
Calendaring00 Ratings8.23 Ratings
Event/webinar marketing00 Ratings8.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adestra
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
15% above category average
Social sharing and campaigns00 Ratings8.23 Ratings
Social profile integration00 Ratings8.63 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adestra
-
Ratings
emfluence Marketing Platform
8.2
5 Ratings
13% above category average
API00 Ratings8.63 Ratings
Role-based workflow & approvals00 Ratings8.63 Ratings
Customizability00 Ratings8.25 Ratings
Integration with Salesforce.com00 Ratings7.22 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.22 Ratings
Best Alternatives
Adestraemfluence Marketing Platform
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Medium-sized Companies
Emma
Emma
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Enterprises
Emma
Emma
Score 8.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adestraemfluence Marketing Platform
Likelihood to Recommend
10.0
(1 ratings)
9.1
(6 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Adestraemfluence Marketing Platform
Likelihood to Recommend
Adestra
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Read full review
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
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Pros
Adestra
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
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Cons
Adestra
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Read full review
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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Usability
Adestra
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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emfluence Digital Marketing
No answers on this topic
Support Rating
Adestra
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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emfluence Digital Marketing
No answers on this topic
Alternatives Considered
Adestra
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Return on Investment
Adestra
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Read full review
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review
ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of Find exactly the right audience based on search perimeters or contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Measure the success of your email and social media alongside spikes in website traffic using Google Analytics, or schedule granular reports for an overview of surveys, landing pages, forms, social posts, emails, list growth, and more.Screenshot of Visually create your automated marketing campaigns using the drag-and-drop Workflow Canvas, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of Build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of Build and schedule a month's worth of social media and email on our drag and drop marketing calendar and visualize your content calendar in action.Screenshot of Create dozens of beautiful, custom email templates to reuse as often as you like, or take advantage of our drag and drop editor.