What users are saying about
8 Ratings

Emma

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Top Rated
49 Ratings
8 Ratings
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Score 6.6 out of 101

Emma

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Top Rated
49 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Emma

We needed a quick and easy e-newsletter tool and Emma was it. I placed a general inquiry email one day when I was home sick, but still working, and had a call back within an hour. We were set up and ready to go that night. I sent out our first newsletter the next day. As an international company just beginning US operations, it was important that we have a tool that was easy to use but also looked professional when the emails went out. Emma was all of those things. They built a custom template for me exactly to my specs. It was done quickly so we could use it immediately. I'd recommend Emma for any small or large business who needs a professional looking, yet easy to use tool for email marketing.
Ashley Humphrey profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Emma
8.4
WYSIWYG email editor
Adestra
10.0
Emma
8.7
Dynamic content
Adestra
10.0
Emma
8.1
Ability to test dynamic content
Adestra
10.0
Emma
8.6
Landing pages
Adestra
10.0
Emma
A/B testing
Adestra
10.0
Emma
8.1
Email deliverability
Adestra
10.0
Emma
9.0
List management
Adestra
10.0
Emma
8.0
Triggered drip sequences
Adestra
10.0
Emma
7.7
Mobile optimization
Adestra
Emma
9.0

Reporting & Analytics

Adestra
10.0
Emma
8.5
Dashboards
Adestra
10.0
Emma
8.8
Standard reports
Adestra
10.0
Emma
8.7
Custom reports
Adestra
Emma
8.1

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • It's easy to add users. You can either upload an Excel spreadsheet or add them individually. Some platforms I've used in the past make it difficult to add and update users. Emma is the best I've used so far for this function.
  • Adding content is very user friendly. It's basically click and go which means I can have our newsletter ready in no time.
  • The up-to-date dashboard is a great overview of where your campaigns stand and also let you know where you rank in the larger community. It's nice to have a comparison to see how your campaign are doing.
Ashley Humphrey profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • I'd like to be able to remove a user instead of just opting them out. This would be useful when people leave a company to keep our numbers in check and accurate.
Ashley Humphrey profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Emma9.7
Based on 5 answers
Easy to use and gets the job done without too many "extras" (ex. we didn't need a full marketing automation platform so Emma had what we needed to send email marketing communications without having to pay for the stuff we didn't need)
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Emma10.0
Based on 2 answers
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Emma2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No photo available

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
MailChimp seems to offer more customizable options than Emma, but Emma is far less buggy. I used Constant Contact while working with another nonprofit organization and did not anything about it.
Lauren Lloyd profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Email Marketing has contributed to over half of our department's revenue contribution to the entire company so Emma has a huge ROI.
  • We are consistently making 3-5 placements per month through our email campaigns.
  • I think we could see an even bigger return if we had an Emma rep that was working with us to improve our campaigns.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Emma

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details