What users are saying about

Adestra

7 Ratings

Emma

Top Rated
46 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Emma

Top Rated
46 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Emma

Emma is great for organizations that have multiple departments that each need an email marketing platform. I think its master admin and subaccount features are where it really outshines its competition as an email marketing platform. If multiple subaccounts aren't needed, I still think its drag-and-drop interface and analytics features would make it usable and useful for anyone
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Emma
8.4
WYSIWYG email editor
Adestra
10.0
Emma
8.7
Dynamic content
Adestra
10.0
Emma
8.0
Ability to test dynamic content
Adestra
10.0
Emma
8.2
Landing pages
Adestra
10.0
Emma
A/B testing
Adestra
10.0
Emma
8.1
Email deliverability
Adestra
10.0
Emma
9.2
List management
Adestra
10.0
Emma
8.2
Triggered drip sequences
Adestra
10.0
Emma
7.5
Mobile optimization
Adestra
Emma
9.0

Reporting & Analytics

Adestra
10.0
Emma
8.7
Dashboards
Adestra
10.0
Emma
8.9
Standard reports
Adestra
10.0
Emma
9.0
Custom reports
Adestra
Emma
8.3

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Drag and Drop Interface - I love the drag-and-drop interface used to design campaigns. It makes it easy for creative types to get the look they want, and it helps less technically and aesthetically adept users to create campaigns that still look great. After using both Constant Contact and Mailchimp, I think Emma comes out on top in terms of ease of template design.
  • Master Admin Account - Having a master admin account controlled by one person allows us to deploy brand assets to each sub-account, and we're also able to push out templates for users who aren't ready or don't have the time to design their own.
  • Dynamic Content - Dynamic content has proven so useful to us, especially in our Admissions Office. Making it possible for regular users to easily create emails using dynamic content is a VERY strong feature that, in my experience, is unique to Emma.
  • Great Tutorials - Emma does a great job taking care of its users. The support folks are always kind and helpful, but Emma publishes an array of tutorials and resources to help with just about anything its users encounter, from how to use custom merge fields to advice on creating the best campaigns.
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Setup of users - We used to be able to setup a user and send them our own welcome email. Emma has since set up the ability to add users where they send the welcome email. It's a great new feature, but it doesn't always work. We've had some users who never receive these emails and then we need to reach out to support anyway.
  • The code to set up a configurable email is cumbersome. It's great that it is so customizable, but there is a learning curve.
Lauren Busby profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Emma10.0
Based on 3 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Emma8.0
Based on 1 answer
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Emma2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No photo available

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
We moved away from Constant Contact because of the reputation it was starting to get with not auditing its domain and not providing us with the best possible brand reputation and also because we just didn't get the analytics we wanted to improve our process. With Emma, we can do a lot more with automation and see real analytics that helps us change the way we market in better ways.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • We ran Emma for several of our clients and each had a positive impact, but that is likely due more to email marketing in general than Emma specifically.
Dustin Brackett profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Emma

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details