What users are saying about

Adestra

7 Ratings

FloristWare

3 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

FloristWare

3 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

FloristWare

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
Joan Coleman profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
FloristWare
WYSIWYG email editor
Adestra
10.0
FloristWare
Dynamic content
Adestra
10.0
FloristWare
Ability to test dynamic content
Adestra
10.0
FloristWare
Landing pages
Adestra
10.0
FloristWare
A/B testing
Adestra
10.0
FloristWare
Email deliverability
Adestra
10.0
FloristWare
List management
Adestra
10.0
FloristWare
Triggered drip sequences
Adestra
10.0
FloristWare

Reporting & Analytics

Adestra
10.0
FloristWare
Dashboards
Adestra
10.0
FloristWare
Standard reports
Adestra
10.0
FloristWare

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • One of the greatest strengths of FloristWare is how seamlessly it integrates with our online website providing headache free retrieval of orders and automatic accounting of those sales.
  • A fantastic feature of FloristWare is the added sales information available while entering an order. Not only does it provide average sales information it also can provide you with notes on their favorite colors, flowers, and even the name they prefer you call them making the whole order taking process quick and personalized.
  • FloristWare has great marketing capabilities that small businesses like ours need. And an automatic points system to reward your customers and keep them returning.
Joan Coleman profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • This is difficult to answer - because any time I see an area for improvement, I notify Floristware with my suggestion. More often than not, that improvement is included in the next version of the software. They are very responsive to customer input.
Annette Hentz profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
FloristWare9.1
Based on 1 answer
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
Joan Coleman profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
FloristWare9.1
Based on 1 answer
Support is outstanding, Mark wouldn't allow anything less!
Joan Coleman profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I have never felt the need to seek out an alternative to Floristware.
Annette Hentz profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • As previously mentioned, the marketing tools built into FloristWare - Reminder Service, Fundraiser Tool, Campaign Builder - have easily brought us additional business we would otherwise not have seen.
  • The robust report function allows me to quickly see areas where sales are lagging, so that I may make changes to improve those over the coming period.
  • Delivery routing assists in making my deliveries in the most efficient way possible, keeping me out on the road for the shortest amount of time.
Annette Hentz profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

FloristWare

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details