What users are saying about

Adestra

7 Ratings

HelpCrunch

1 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

HelpCrunch

1 Ratings
Score 10 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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HelpCrunch

It's a great solution for SaaS and e-commerce businesses looking to improve their communication with visitors and customers.
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
HelpCrunch
WYSIWYG email editor
Adestra
10.0
HelpCrunch
Dynamic content
Adestra
10.0
HelpCrunch
Ability to test dynamic content
Adestra
10.0
HelpCrunch
Landing pages
Adestra
10.0
HelpCrunch
A/B testing
Adestra
10.0
HelpCrunch
Email deliverability
Adestra
10.0
HelpCrunch
List management
Adestra
10.0
HelpCrunch
Triggered drip sequences
Adestra
10.0
HelpCrunch

Reporting & Analytics

Adestra
10.0
HelpCrunch
Dashboards
Adestra
10.0
HelpCrunch
Standard reports
Adestra
10.0
HelpCrunch

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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  • Affordable pricing
  • Great customer support
  • Useful features
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Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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  • Knowledge base
  • Chat bot
  • More advanced helpdesk
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Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
HelpCrunch is more affordable than other alternatives on the market and offers better customer support.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Increased customer satisfaction
  • Increased number of leads
  • Decreased customer support costs
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

HelpCrunch

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
HelpCrunch Editions & Modules
HelpCrunch
Edition
Basic - Live chat
$121
Premium - Live chat
$211
Basic - Live chat+Emails
$251
Premium - Live chat+Emails
$431
1. per month
Additional Pricing Details
Unlike most competitors, HelpCrunch's pricing is agent-based (not contacts-based) which gives you a full transparency of your chosen pricing plan and straightforward billing. Free 14-day trial is available to take the solution for a test drive. We're pretty flexible in terms of pricing. If you need a custom pricing plan - just message us via our website chat and we'll come up with a suitable pricing for your needs.