What users are saying about

Adestra

7 Ratings

HubSpot

Top Rated
1275 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

HubSpot

Top Rated
1275 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

HubSpot

I think HubSpot works well for small- to medium-sized businesses. It has a comprehensive set of tools that can run much of the sales and marketing automation that is needed for this size of business. I'm not as familiar with Marketo, Eloqua, and Pardot and other marketing automation platforms, but I like the value I get out from HubSpot. I also like all of the implementation partners that HubSpot works with who have been able to come in and help us with our marketing.
Dan Briscoe profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
HubSpot
8.6
WYSIWYG email editor
Adestra
10.0
HubSpot
8.1
Dynamic content
Adestra
10.0
HubSpot
8.6
Ability to test dynamic content
Adestra
10.0
HubSpot
8.5
Landing pages
Adestra
10.0
HubSpot
8.9
A/B testing
Adestra
10.0
HubSpot
8.5
Email deliverability
Adestra
10.0
HubSpot
8.6
List management
Adestra
10.0
HubSpot
8.9
Triggered drip sequences
Adestra
10.0
HubSpot
9.0
Mobile optimization
Adestra
HubSpot
8.5

Reporting & Analytics

Adestra
10.0
HubSpot
7.9
Dashboards
Adestra
10.0
HubSpot
8.2
Standard reports
Adestra
10.0
HubSpot
8.0
Custom reports
Adestra
HubSpot
7.7

Lead Management

Adestra
HubSpot
8.6
Lead nurturing
Adestra
HubSpot
8.9
Lead scoring and grading
Adestra
HubSpot
8.3
Data quality management
Adestra
HubSpot
8.3
Automated sales alerts and tasks
Adestra
HubSpot
8.9

Campaign Management

Adestra
HubSpot
8.0
Calendaring
Adestra
HubSpot
7.9
Event/webinar marketing
Adestra
HubSpot
8.1

Social Media Marketing

Adestra
HubSpot
8.5
Social sharing and campaigns
Adestra
HubSpot
8.6
Social profile integration
Adestra
HubSpot
8.4

Platform & Infrastructure

Adestra
HubSpot
8.3
API
Adestra
HubSpot
8.5
Role-based workflow & approvals
Adestra
HubSpot
8.5
Customizability
Adestra
HubSpot
7.7
Integration with Salesforce.com
Adestra
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adestra
HubSpot
8.6
Integration with SugarCRM
Adestra
HubSpot
8.2

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process
Chris Knowles profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • We used to use Constant Contact for our email marketing. I would like to see HubSpot's email tool improve - something as simple as seeing "forward" information is either not available from HubSpot or not intuitive at all.
  • I have mixed feelings about the campaign tool. Overall, I love the ability to tie multiple pieces of content into a single campaign and see reporting for how it all works together. However, building the campaigns can be a bit of a pain. I don't like needing to publish landing pages in order to build other pieces...I wish there was a way to create all components of the campaign and then hit "publish" all at once, rather than piecemeal and backtrack to add links, etc.
  • I think HubSpot's reporting add-on really ought to be a part of the product as a whole. Reporting and analytics are one of the key ways for me to prove the efficacy of our marketing efforts (and of HubSpot's value). The offerings in the Professional edition are pretty slim in my opinion.
Sara Aldworth profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
HubSpot9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.2
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.
Erin Harris profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Hubspot has given us better reporting metrics on items we reported on before.
  • I can see contact activity in their profiles.
  • It allows me to manage the blog quickly and efficiently with lots of flexibility for design and posting options within itself and the social media.
Erin Harris profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details