What users are saying about
8 Ratings

HubSpot

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Top Rated
1320 Ratings
8 Ratings
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Score 6.6 out of 101

HubSpot

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Top Rated
1320 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Fes Askari profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
HubSpot
8.6
WYSIWYG email editor
Adestra
10.0
HubSpot
8.1
Dynamic content
Adestra
10.0
HubSpot
8.5
Ability to test dynamic content
Adestra
10.0
HubSpot
8.5
Landing pages
Adestra
10.0
HubSpot
8.9
A/B testing
Adestra
10.0
HubSpot
8.6
Email deliverability
Adestra
10.0
HubSpot
8.5
List management
Adestra
10.0
HubSpot
8.8
Triggered drip sequences
Adestra
10.0
HubSpot
8.9
Mobile optimization
Adestra
HubSpot
8.5

Reporting & Analytics

Adestra
10.0
HubSpot
7.8
Dashboards
Adestra
10.0
HubSpot
8.1
Standard reports
Adestra
10.0
HubSpot
7.8
Custom reports
Adestra
HubSpot
7.5

Lead Management

Adestra
HubSpot
8.5
Lead nurturing
Adestra
HubSpot
8.8
Lead scoring and grading
Adestra
HubSpot
8.2
Data quality management
Adestra
HubSpot
8.2
Automated sales alerts and tasks
Adestra
HubSpot
8.8

Campaign Management

Adestra
HubSpot
8.0
Calendaring
Adestra
HubSpot
7.9
Event/webinar marketing
Adestra
HubSpot
8.2

Social Media Marketing

Adestra
HubSpot
8.5
Social sharing and campaigns
Adestra
HubSpot
8.7
Social profile integration
Adestra
HubSpot
8.4

Platform & Infrastructure

Adestra
HubSpot
8.3
API
Adestra
HubSpot
8.5
Role-based workflow & approvals
Adestra
HubSpot
8.5
Customizability
Adestra
HubSpot
7.7
Integration with Salesforce.com
Adestra
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adestra
HubSpot
8.6
Integration with SugarCRM
Adestra
HubSpot
8.1

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Automation: you are able to use workflows to move leads further down the sales cycle without having to manage it manually.
  • Blog/Email Optimization: allows users to optimize their blog posts for SEO and their emails for an increased open and click rate.
  • Content Creation: it is so easy to post blogs, landing pages and thank you pages with ease, while making them look effective and professional.
Greg Markey profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • HubSpot has a sales CRM that has business calling. However, it's not as tightly integrated with contacts and workflows as it could be. For example, you can't add that you called a contact or need to in a workflow. Also you can't use the smart lists on the marketing side to create call lists automatically.
  • There's no way for account admins to make changes to the individual settings of an account holder. Sometimes a member of our sales team will need to change their settings, and it would be easier if I could go in directly and do so. Rather, I have to walk them through how to do it or go over to them and have them login to get access.
  • There are some restrictions on design elements that make it harder to keep a consistent look with our overall brand image. For example, while there are social sharing options, there's no way to change out the style and icons used for social sharing elements in emails and landing pages.
Karen Rust profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
HubSpot9.5
Based on 96 answers
It's very intuitive. Once you put in the time to learn how to use it, you're going to fall in love. It's so great and ever-evolving, so make sure you stay up-to-date with their improvements and launches!
Kate Beebe profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
HubSpot9.0
Based on 78 answers
The people are knowledgeable, friendly, and always do whatever it takes to solve problems.
Art Zemon profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.5
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
They are great to work with. Typically, any issues are on the customer end.
Jan Beery profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.
Erin Harris profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Hubspot has given us better reporting metrics on items we reported on before.
  • I can see contact activity in their profiles.
  • It allows me to manage the blog quickly and efficiently with lots of flexibility for design and posting options within itself and the social media.
Erin Harris profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details