What users are saying about

Adestra

8 Ratings

Intercom<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
127 Ratings

Adestra

8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.6 out of 101

Intercom<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
127 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Intercom

Well suited for all types of SaaS companies who need a way of contacting visitors and users. We saved a lot of development time by utilising Intercom rather than building our own application. Intercom is a great all around tool that can be used across various departments and teams or just one. All of Intercom's modules/add-ons work well together, so it can be the one-stop product of contacting visitors to website, supporting users, and providing learning content.
Nikhil George profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Intercom
WYSIWYG email editor
Adestra
10.0
Intercom
Dynamic content
Adestra
10.0
Intercom
Ability to test dynamic content
Adestra
10.0
Intercom
Landing pages
Adestra
10.0
Intercom
A/B testing
Adestra
10.0
Intercom
Email deliverability
Adestra
10.0
Intercom
List management
Adestra
10.0
Intercom
Triggered drip sequences
Adestra
10.0
Intercom

Reporting & Analytics

Adestra
10.0
Intercom
Dashboards
Adestra
10.0
Intercom
Standard reports
Adestra
10.0
Intercom

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Segmenting customers based on your backend API. This is such a critical part of our business for giving the right communication to the right customer.
  • Ease of use/intuitive interface. This is a product that needs minimal instruction and is easy to use.
  • Search functionality. You can search by customer/lead, by conversations, by word - the search is fast and relevant. Easier still if you tag conversations consistently.
Ariana Thompson profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Customizable fields for logging conversations with customers like "tickets". This is hard when you want to have a hybrid help desk and customer service team. Example: I'd want to log issues as solved or attribute an issue to a department and make that a required aspect before closing the conversation.
  • Issue follow up. You can use the "snooze" function, but that doesn't help if you want to close the issue and come back to it at a later date. Snoozed conversations are still open, which could affect your metrics if you look at conversations per hour.
  • Intercom icons indicating where it comes from (app or email) are hard to read .
Ariana Thompson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Intercom9.1
Based on 3 answers
It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ
Ariana Thompson profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Intercom9.0
Based on 1 answer
Intercom has really done a great job creating a focused product that provides huge value and is super easy to use. Our entire business group and a few engineering members are using it with no training whatsoever which is super rare for any platform.
Ziv Peled profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Intercom7.2
Based on 2 answers
I got very good support so far. New product features and feature requests are a bit slow.
Ziv Peled profile photo

Implementation

No score
No answers yet
No answers on this topic
Intercom10.0
Based on 1 answer
Super easy implementation, no issues whatsoever, I can say I envy this part of Intercom
Ziv Peled profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
More powerful and more costly than Drift thanks to its incredible UI and mobile application.Less feature-rich, but more cost-effective for small startups than Zendesk.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Great customer service.
  • More demos and deals.
  • More leads.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Adestra More Information

Intercom

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Intercom More Information