What users are saying about
8 Ratings

Intercom

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Top Rated
143 Ratings
8 Ratings
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Score 6.6 out of 101

Intercom

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Top Rated
143 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Intercom

If you need a way to mass communicate with your clients on your technology platform, this is a GREAT tool. Rather than sending a mass e-mail that often gets ignored, you can communicate an announcement, product update, upcoming event etc. when a client logs into the back end of their website. The beauty is they are in the right frame of mind to read this message, and we've found far less people in the dark with what's going on. I also love the ability to personally have a conversation with someone. If they are in need of a quick support fix that takes less than 10 minutes - it's amazing to be able to "instant message" them the answer right then and there rather than have them submit a form that establishes a ticket which gets pushed to the bottom of the priority list. At that point, they're waiting hours (maybe even a day) before they receive an answer that could've taken one minute.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Intercom
WYSIWYG email editor
Adestra
10.0
Intercom
Dynamic content
Adestra
10.0
Intercom
Ability to test dynamic content
Adestra
10.0
Intercom
Landing pages
Adestra
10.0
Intercom
A/B testing
Adestra
10.0
Intercom
Email deliverability
Adestra
10.0
Intercom
List management
Adestra
10.0
Intercom
Triggered drip sequences
Adestra
10.0
Intercom

Reporting & Analytics

Adestra
10.0
Intercom
Dashboards
Adestra
10.0
Intercom
Standard reports
Adestra
10.0
Intercom

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • In-app chat for clients/prospects on your website or in your app.
  • Track usage data and "last engaged" date when they were last in your platform.
  • Store and track historical conversations and issues customers have had
Corey Calder profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • The UI is not as simple or as intuitive as I would like. Identifying all users within a single company and seeing who is engaging well and who isn't is possible, but harder to do than I would expect.
  • Tracking individual tickets or cases isn't really a functionality. You can track conversations, but not tickets. From my experience this has been the case.
  • A report displaying most common words or issues surfaced and by whom would be great to share with my team and leadership.
Corey Calder profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Intercom9.2
Based on 3 answers
It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ
Ariana Thompson profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Intercom9.0
Based on 1 answer
Intercom has really done a great job creating a focused product that provides huge value and is super easy to use. Our entire business group and a few engineering members are using it with no training whatsoever which is super rare for any platform.
Ziv Peled profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Intercom7.2
Based on 2 answers
I got very good support so far. New product features and feature requests are a bit slow.
Ziv Peled profile photo

Implementation

No score
No answers yet
No answers on this topic
Intercom10.0
Based on 1 answer
Super easy implementation, no issues whatsoever, I can say I envy this part of Intercom
Ziv Peled profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
The only tools I've used that are remotely similar to Intercom are primarily used for email marketing. Intercom's email marketing capabilities are slimmed down (comparatively) but still effective.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • It has definitely made us more accessible to customers.
  • Web conversions are up.
  • We have made sales as a direct result of live chat.
Tim Berman profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Adestra More Information

Intercom

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Intercom More Information