Adestra vs. Kartra

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 4.8 out of 10
N/A
N/AN/A
Kartra
Score 9.3 out of 10
N/A
Kartra is an all-in-one marketing platform from Genesis Digital headquartered in La Jolla, California.
$99
per month
Pricing
AdestraKartra
Editions & Modules
No answers on this topic
Starter
$99
per month
Silver
$199
per month
Gold
$299
per month
Platinum
$499
per month
Offerings
Pricing Offerings
AdestraKartra
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Features
AdestraKartra
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
22% above category average
Kartra
9.0
1 Ratings
16% above category average
WYSIWYG email editor10.01 Ratings8.01 Ratings
Dynamic content10.01 Ratings9.01 Ratings
Ability to test dynamic content10.01 Ratings8.01 Ratings
Landing pages10.01 Ratings10.01 Ratings
A/B testing10.01 Ratings00 Ratings
Email deliverability reporting10.02 Ratings9.01 Ratings
List management10.01 Ratings9.01 Ratings
Triggered drip sequences10.01 Ratings10.01 Ratings
Mobile optimization00 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
27% above category average
Kartra
9.0
1 Ratings
22% above category average
Dashboards10.01 Ratings9.01 Ratings
Standard reports10.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
Kartra
8.5
1 Ratings
21% above category average
Lead nurturing00 Ratings8.01 Ratings
Data quality management00 Ratings9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
Kartra
8.0
1 Ratings
6% above category average
Calendaring00 Ratings8.01 Ratings
Event/webinar marketing00 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adestra
-
Ratings
Kartra
7.0
1 Ratings
7% below category average
Social profile integration00 Ratings7.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adestra
-
Ratings
Kartra
10.0
1 Ratings
33% above category average
Customizability00 Ratings10.01 Ratings
Best Alternatives
AdestraKartra
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
monday marketer
monday marketer
Score 9.1 out of 10
Medium-sized Companies
Emma
Emma
Score 8.9 out of 10
monday marketer
monday marketer
Score 9.1 out of 10
Enterprises
Emma
Emma
Score 8.9 out of 10
Kentico Xperience
Kentico Xperience
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraKartra
Likelihood to Recommend
10.0
(1 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
AdestraKartra
Likelihood to Recommend
Adestra
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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Genesis Digital
Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
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Pros
Adestra
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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Genesis Digital
  • Email Marketing
  • Sales Pages
  • CRM
  • Payment processor
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Cons
Adestra
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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Genesis Digital
  • Training and onboarding
  • Customer Service
  • Initial set up
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Usability
Adestra
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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Genesis Digital
No answers on this topic
Support Rating
Adestra
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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Genesis Digital
No answers on this topic
Alternatives Considered
Adestra
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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Genesis Digital
I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
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Return on Investment
Adestra
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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Genesis Digital
  • Great return on investment because you are able to get rid of many of the other programs you may be using.
  • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
  • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
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