Adestra vs. LeadFox

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
LeadFox
Score 8.0 out of 10
Small Businesses (1-50 employees)
From creating landing pages to capture leads to running email campaigns that nurture new customers—LeadFox aims to make deploying online marketing strategy easy and automatic. According to the vendor, LeadFox was created to address the issue of using multiple point solutions (that may be messy to integrate) to run marketing campaigns. It is designed to be an affordable all-in-one marketing software for all size companies. The vendor offers a 21-day trial with all the…
$49.95
500 contacts, 5,000 emails / month
Pricing
AdestraLeadFox
Editions & Modules
No answers on this topic
Fennec
$49.95
500 contacts, 5,000 emails / month
Artic
$99.95
5,000 contacts, 50,000 emails / month
Red
$199.95
20,000 contacts, 200,000 emails / month
Offerings
Pricing Offerings
AdestraLeadFox
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdestraLeadFox
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdestraLeadFox
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
20% above category average
LeadFox
7.6
1 Ratings
2% below category average
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings7.01 Ratings
Ability to test dynamic content10.01 Ratings7.01 Ratings
Landing pages10.01 Ratings8.01 Ratings
A/B testing10.01 Ratings8.01 Ratings
Email deliverability reporting10.01 Ratings7.01 Ratings
List management10.01 Ratings8.01 Ratings
Triggered drip sequences10.01 Ratings8.01 Ratings
Mobile optimization00 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
25% above category average
LeadFox
5.3
1 Ratings
34% below category average
Dashboards10.01 Ratings6.01 Ratings
Standard reports10.01 Ratings6.01 Ratings
Custom reports00 Ratings4.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
LeadFox
3.0
1 Ratings
88% below category average
Lead scoring and grading00 Ratings3.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
LeadFox
5.0
1 Ratings
41% below category average
Event/webinar marketing00 Ratings5.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adestra
-
Ratings
LeadFox
5.0
1 Ratings
41% below category average
Integration with Salesforce.com00 Ratings5.01 Ratings
Best Alternatives
AdestraLeadFox
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraLeadFox
Likelihood to Recommend
10.0
(1 ratings)
8.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdestraLeadFox
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Read full review
Leadfox Technology Inc.
LeadFox is perfect for small and medium businesses because the price is quite interesting compared to other tools in the market. However for a big business that might not be interesting because the features are not well advanced such as leadscoring, advanced reports, lead tracking, etc. The support is quite good and it is free of charges.
Read full review
Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Read full review
Leadfox Technology Inc.
  • Marketing automation
  • Emailing
  • Pop up
  • Lead management
Read full review
Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Read full review
Leadfox Technology Inc.
  • The user interface
  • Lead scoring
  • Reports
Read full review
Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Read full review
Leadfox Technology Inc.
No answers on this topic
Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Read full review
Leadfox Technology Inc.
No answers on this topic
Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Read full review
Leadfox Technology Inc.
LeadFox delivers standard features and an automation solution that is way less expensive than other tools like HubSpot or Pardot. Even though these solutions are leaders in the market and give a rich set of features, the ROI of LeadFox is way more interesting from a cost-per-lead point of view.
Read full review
Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Read full review
Leadfox Technology Inc.
  • Good ROI
  • User experience is good
  • Integration is not easy to implement with CRM Salesforce
Read full review
ScreenShots

LeadFox Screenshots

Screenshot of Main view to start creating a marketing campaignScreenshot of In the middle of an automation modification viewScreenshot of Overall performance dashboard view