Adestra vs. LeadMaster

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
LeadMaster
Score 8.0 out of 10
N/A
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
$10
per seat
Pricing
AdestraLeadMaster
Editions & Modules
No answers on this topic
Lead-Xpress
$10
per seat
LeadMaster Standard Edition
$50
per seat
Offerings
Pricing Offerings
AdestraLeadMaster
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$500 hours required
Additional DetailsThere is no additional charge for the mobile version.
More Pricing Information
Community Pulse
AdestraLeadMaster
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdestraLeadMaster
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
21% above category average
LeadMaster
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Email deliverability reporting10.01 Ratings00 Ratings
List management10.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
26% above category average
LeadMaster
-
Ratings
Dashboards10.01 Ratings00 Ratings
Standard reports10.01 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Adestra
-
Ratings
LeadMaster
5.9
1 Ratings
26% below category average
Customer data management / contact management00 Ratings7.01 Ratings
Workflow management00 Ratings7.01 Ratings
Territory management00 Ratings6.01 Ratings
Opportunity management00 Ratings5.01 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.01 Ratings
Contract management00 Ratings6.01 Ratings
Quote & order management00 Ratings3.01 Ratings
Channel / partner relationship management00 Ratings6.01 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Adestra
-
Ratings
LeadMaster
7.0
1 Ratings
7% below category average
Case management00 Ratings6.01 Ratings
Call center management00 Ratings8.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Adestra
-
Ratings
LeadMaster
6.0
1 Ratings
23% below category average
Lead management00 Ratings6.01 Ratings
Email marketing00 Ratings6.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Adestra
-
Ratings
LeadMaster
6.5
1 Ratings
15% below category average
Task management00 Ratings8.01 Ratings
Reporting00 Ratings5.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Adestra
-
Ratings
LeadMaster
6.0
1 Ratings
23% below category average
Forecasting00 Ratings7.01 Ratings
Pipeline visualization00 Ratings5.01 Ratings
Customizable reports00 Ratings6.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
Adestra
-
Ratings
LeadMaster
6.7
1 Ratings
12% below category average
Custom fields00 Ratings8.01 Ratings
Scripting environment00 Ratings6.01 Ratings
API for custom integration00 Ratings6.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Adestra
-
Ratings
LeadMaster
8.0
1 Ratings
11% above category average
Marketing automation00 Ratings8.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Adestra
-
Ratings
LeadMaster
9.0
1 Ratings
18% above category average
Mobile access00 Ratings9.01 Ratings
Security
Comparison of Security features of Product A and Product B
Adestra
-
Ratings
LeadMaster
6.0
1 Ratings
32% below category average
Role-based user permissions00 Ratings6.01 Ratings
Best Alternatives
AdestraLeadMaster
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraLeadMaster
Likelihood to Recommend
10.0
(1 ratings)
8.0
(1 ratings)
Usability
9.0
(1 ratings)
8.0
(1 ratings)
Support Rating
10.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
AdestraLeadMaster
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Read full review
LeadMaster
My company works with a client who offers a SaaS solution to
the beauty sector. We had been using Salesforce for three years but needed a
system with lead nurturing, workflow automation, and user-friendliness that
Salesforce lacked without a hefty monthly price tag.

We are taking use of LeadMaster's eMarketing, automation,
and workflow management capabilities as well as the streamlined nature of the
Professional Edition. We've been able to better regulate the sales process and
boost our conversion rate as a result.

We have been very pleased with LeadMaster's customer service
and would suggest their product without reservation.
Read full review
Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Read full review
LeadMaster
  • It has business app
  • Use the cloud based technology
  • No integrations at all
  • no communication gap
  • Software customizations as per your business and working
  • strong customer support
Read full review
Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Read full review
LeadMaster
  • Need to give all features/access to top level designations of the company. (title based access/feature)
  • need to enhance more communication with team with real-time notifications.
  • Need to improve in deep reporting metrics
Read full review
Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Read full review
LeadMaster
My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
Read full review
Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Read full review
LeadMaster
The reason to give this rating because of the following.

1. Assessing the efficiency of campaigns involving
several agencies and points of contact

2. True close loop reporting

3. The capacity to manage a channel through the use
of features for updating leads and pipelines.

4. Ensuring that no leads were lost and that they
were always assigned to someone for follow-up, whether the lead originated
through e-marketing, the filling out of a form on a website, or even a lead
from a trade fair

5. Creating a seamless connection between marketing
and lead generating
Read full review
Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Read full review
LeadMaster
My client has been using Salesforce for the past two years,
but they were looking for a system that would provide lead nurturing, workflow
automation, and overall ease of use – functionality that was just not available
within Salesforce without incurring a large, monthly fee. I'm using one of my
clients who has been using Salesforce for the past two years.

Because of LeadMaster's user-friendliness, robust automation
and workflow management, and eMarketing capabilities, we have decided to employ
the Professional Edition. As a result, we are able to better regulate the sales
process and achieve a higher closure rate.
Read full review
Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Read full review
LeadMaster
  • To mange the vendor/customer as per services or requirement helps to improve service wise business
  • reporting helps to know the service wise sale
  • a bit communication lag between team that create a delay in closing deal.
Read full review
ScreenShots

LeadMaster Screenshots

Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.