Adestra

7 Ratings
Score 6.8 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Email deliverability
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Mobile optimization
Adestra
Aurea Campaign Manager (formerly Lyris HQ)
6.0

Reporting & Analytics

Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
Adestra
10.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
Adestra
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Mass Emails
  • Newsletters
  • Subscription Management
  • Segmentation
Clark Tomlinson profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 3 answers
Overall Lyris HQ was a great product. The only negative I have and I'm not sure this is still the case as I've been away from them for almost 8 months, is their support has some room to grow. And they need to work drastically on their API offerings and at least cover the major programming languages.
Clark Tomlinson profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
Super easy to use.
No photo available

Performance

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Running larger segments can take some time.
No photo available

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Not enough features at the time, and is why we went with Lyris.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Low cost = Higher ROI
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details