Adestra vs. Mail250

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
Mail250
Score 1.0 out of 10
N/A
Mail250 is an e-mail marketing delivery platform.
$20
per month
Pricing
AdestraMail250
Editions & Modules
No answers on this topic
Starter
$20
month
Plus
$30
month
Plus Pro
$50
month
Dedicated
$150
month
Offerings
Pricing Offerings
AdestraMail250
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdestraMail250
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdestraMail250
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
21% above category average
Mail250
6.3
1 Ratings
25% below category average
WYSIWYG email editor10.01 Ratings5.01 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Email deliverability reporting10.01 Ratings8.01 Ratings
List management10.01 Ratings6.01 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
26% above category average
Mail250
6.0
1 Ratings
25% below category average
Dashboards10.01 Ratings6.01 Ratings
Standard reports10.01 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Adestra
-
Ratings
Mail250
6.5
1 Ratings
27% below category average
Link Tracking00 Ratings5.01 Ratings
Email Previews00 Ratings8.01 Ratings
Best Alternatives
AdestraMail250
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraMail250
Likelihood to Recommend
10.0
(1 ratings)
1.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdestraMail250
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Read full review
Mail250
I don't think it's well-suited for anyone. In my opinion, the low cost is not worth the extremely poor deliverability.
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Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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Mail250
  • Affordable
  • Relatively easy to use
  • Support was fine
  • Has some attractive features like email verification
Read full review
Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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Mail250
  • In my experience, deliverability is terrible
  • UI feels old and limited
  • Did not follow up to refund request
  • Due to my poor overall experience, I'm very doubtful in the reliability of their features like email verification
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Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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Mail250
No answers on this topic
Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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Mail250
No answers on this topic
Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Read full review
Mail250
I picked Mail250 because they seem designed for sending 1-time bulk mail for an affordable price.
Open rates for MailerLite, GetResponse,
ConvertKit, and SendPulse were all over 50%. Sender.net was extremely low at under 10%. Mail250 was around 10%, but also had an extremely high bounce rate of 10%.
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Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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Mail250
  • Unable to use it due to poor deliverability
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ScreenShots