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8 Ratings
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Score 6.6 out of 101
4 Ratings
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Score 7 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Mautic Marketing Automation

It's bred from an open source product and is a nice little automation engine. The interface is clean and easy to use, but it definitely doesn't have the bells and whistles of a full-featured Marketing Automation platform like Marketo, Eloqua or Pardot. It's easy to stand up and run with a 1 person team. If you're looking to do simple web tracking, forms and landing pages, and email automation, it's a solid tool. If you like the idea of quickly being able to add focus items to your website it is also a great tool. Keep in mind it's new, and there will be bugs and issues here and there, but Mautic's support team was always very responsive and quick. I would consider both Mautic and Act-On to be "break-in" marketing automation tools, and Mautic stacks up. Not ready for prime time, but will definitely be an upgrade from simple email automation!
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Mautic Marketing Automation
7.1
WYSIWYG email editor
Adestra
10.0
Mautic Marketing Automation
6.0
Dynamic content
Adestra
10.0
Mautic Marketing Automation
7.5
Ability to test dynamic content
Adestra
10.0
Mautic Marketing Automation
7.0
Landing pages
Adestra
10.0
Mautic Marketing Automation
8.0
A/B testing
Adestra
10.0
Mautic Marketing Automation
6.0
Email deliverability
Adestra
10.0
Mautic Marketing Automation
7.5
List management
Adestra
10.0
Mautic Marketing Automation
7.5
Triggered drip sequences
Adestra
10.0
Mautic Marketing Automation
9.0
Mobile optimization
Adestra
Mautic Marketing Automation
5.0

Reporting & Analytics

Adestra
10.0
Mautic Marketing Automation
7.2
Dashboards
Adestra
10.0
Mautic Marketing Automation
7.0
Standard reports
Adestra
10.0
Mautic Marketing Automation
7.5
Custom reports
Adestra
Mautic Marketing Automation
7.0

Lead Management

Adestra
Mautic Marketing Automation
7.2
Lead nurturing
Adestra
Mautic Marketing Automation
8.0
Lead scoring and grading
Adestra
Mautic Marketing Automation
8.0
Data quality management
Adestra
Mautic Marketing Automation
5.0
Automated sales alerts and tasks
Adestra
Mautic Marketing Automation
8.0

Social Media Marketing

Adestra
Mautic Marketing Automation
6.0
Social profile integration
Adestra
Mautic Marketing Automation
6.0

Platform & Infrastructure

Adestra
Mautic Marketing Automation
7.7
API
Adestra
Mautic Marketing Automation
7.5
Customizability
Adestra
Mautic Marketing Automation
8.0
Integration with Salesforce.com
Adestra
Mautic Marketing Automation
7.5

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Cool automation and flow builder - very visual and easy to follow and understand.
  • Simple to use, the interface is clean.
  • Integration with Salesforce was a snap - not too difficult or involved.
  • Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
Ian Nate profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was synchronous and we never ran into problems with it. I think compared to Eloque and Marketo, it's definitely lacking features, although much easier to bite off and chew with a small team. We displaced Mautic with Marketo, but mainly because we needed more on the automation and integrations side of things. I think they will continue to make strides, especially on the integrations they have and support. Given how quickly they've come on the scene and have been competitive, I expect to continue to see great things from these guys. Even though we moved onward (we're a fast-growing software company), I would still recommend them!
Ian Nate profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns.
  • Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort!
  • Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.
Ian Nate profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details