What users are saying about

Adestra

7 Ratings
Score 6.8 out of 101

Mautic Marketing Automation

3 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Mautic Marketing Automation

Mautic is particularly well suited for smaller companies who need a full-featured marketing automation suite at a reasonable cost. Commercial options are prohibitively expensive for small companies and agencies. Mautic takes a little work to get up and running, but once you have it configured, you're good to go.If you need the support or onboarding training that a commercial platform provides, Mautic may not be the best choice.
Rob Laughter profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Mautic Marketing Automation
7.1
WYSIWYG email editor
Adestra
10.0
Mautic Marketing Automation
7.0
Dynamic content
Adestra
10.0
Mautic Marketing Automation
7.0
Ability to test dynamic content
Adestra
10.0
Mautic Marketing Automation
7.0
Landing pages
Adestra
10.0
Mautic Marketing Automation
A/B testing
Adestra
10.0
Mautic Marketing Automation
Email deliverability
Adestra
10.0
Mautic Marketing Automation
8.0
List management
Adestra
10.0
Mautic Marketing Automation
7.0
Triggered drip sequences
Adestra
10.0
Mautic Marketing Automation
9.0
Mobile optimization
Adestra
Mautic Marketing Automation
5.0

Reporting & Analytics

Adestra
10.0
Mautic Marketing Automation
8.0
Dashboards
Adestra
10.0
Mautic Marketing Automation
8.0
Standard reports
Adestra
10.0
Mautic Marketing Automation
8.0

Lead Management

Adestra
Mautic Marketing Automation
8.3
Lead nurturing
Adestra
Mautic Marketing Automation
9.0
Lead scoring and grading
Adestra
Mautic Marketing Automation
9.0
Automated sales alerts and tasks
Adestra
Mautic Marketing Automation
7.0

Social Media Marketing

Adestra
Mautic Marketing Automation
6.0
Social profile integration
Adestra
Mautic Marketing Automation
6.0

Platform & Infrastructure

Adestra
Mautic Marketing Automation
8.0
API
Adestra
Mautic Marketing Automation
8.0
Customizability
Adestra
Mautic Marketing Automation
8.0
Integration with Salesforce.com
Adestra
Mautic Marketing Automation
8.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Free and open source
  • Full-featured marketing automation
  • Lead scoring and lead nurturing
Rob Laughter profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Because it's open source, support is limited to community forums
  • Integrations and features are still being developed
  • Need to install it yourself, which can be a challenge if you don't have a developer on staff
Rob Laughter profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Rob Laughter profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Automated the lead nurturing process
  • Led to more leads and more customers
Rob Laughter profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details