What users are saying about

Adestra

7 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Oracle Responsys

62 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Oracle Responsys

In my opinion, Oracle Responsys is well suited to companies that send large amounts of email, push, or SMS messages. I personally don't have a ton of experience with other ESPs, but I find this tool to be pretty easy to use and overall efficient. We send a lot of emails so it works for us - at a smaller company or someplace with lower volume, it may not be as helpful.
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Oracle Responsys
WYSIWYG email editor
Adestra
10.0
Oracle Responsys
Dynamic content
Adestra
10.0
Oracle Responsys
Ability to test dynamic content
Adestra
10.0
Oracle Responsys
Landing pages
Adestra
10.0
Oracle Responsys
A/B testing
Adestra
10.0
Oracle Responsys
Email deliverability
Adestra
10.0
Oracle Responsys
List management
Adestra
10.0
Oracle Responsys
Triggered drip sequences
Adestra
10.0
Oracle Responsys

Reporting & Analytics

Adestra
10.0
Oracle Responsys
Dashboards
Adestra
10.0
Oracle Responsys
Standard reports
Adestra
10.0
Oracle Responsys

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Trigger programs can be highly customized and segmented.
  • Filtering for audiences is very powerful, but SQL skills are often required for more advanced filters.
  • Customer records can be highly customized to accept business-specific variables.
Kelly Saux profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • As good as a tool Responsys is, it comes with a list of problems including bugs and customer service issues. New releases and updates cause problems to the existing version and they aren't fixed by customer support as promptly as they should be.
  • Very difficult for anyone to just start using as you need to have very good knowledge and understanding before you can dive in.
  • Not the most attractive user interface, or the most user-friendly either.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I have used Exact Target in a previous job. I find Oracle Responsys to be a superior tool for B2C and that is only amplified when you start doing omni-channel marketing or pair Oracle Responsys with other applications within the Oracle Marketing Cloud
Mike Bernard profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Our Responsys email marketing campaigns drive traffic to our web site and contribute significantly to our annual revenue.
  • The Responsys interface is easy to use. Feature and functionality enhancements over the past couple of years have greatly improved our productivity related to email marketing. We spend much less time generating our weekly promotional emails than we would without Responsys.
  • We recently implemented the Responsys integration with Omniture. We're seeing positive conversion rates with our new abandoned cart emails.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.