What users are saying about
8 Ratings
8 Ratings
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Score 6.6 out of 101
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Really Simple Systems

Any business owner looking for a database/CRM, for example, we are business consultants, this is the SYSTEM TO USE!
Niki Dealey profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Really Simple Systems
WYSIWYG email editor
Adestra
10.0
Really Simple Systems
Dynamic content
Adestra
10.0
Really Simple Systems
Ability to test dynamic content
Adestra
10.0
Really Simple Systems
Landing pages
Adestra
10.0
Really Simple Systems
A/B testing
Adestra
10.0
Really Simple Systems
Email deliverability
Adestra
10.0
Really Simple Systems
List management
Adestra
10.0
Really Simple Systems
Triggered drip sequences
Adestra
10.0
Really Simple Systems

Reporting & Analytics

Adestra
10.0
Really Simple Systems
Dashboards
Adestra
10.0
Really Simple Systems
Standard reports
Adestra
10.0
Really Simple Systems

Sales Force Automation

Adestra
Really Simple Systems
7.5
Customer data management / contact management
Adestra
Really Simple Systems
7.9
Workflow management
Adestra
Really Simple Systems
10.0
Opportunity management
Adestra
Really Simple Systems
7.5
Integration with email client (e.g., Outlook or Gmail)
Adestra
Really Simple Systems
5.3
Interaction tracking
Adestra
Really Simple Systems
7.1

Customer Service & Support

Adestra
Really Simple Systems
8.4
Case management
Adestra
Really Simple Systems
8.3
Help desk management
Adestra
Really Simple Systems
8.5

Marketing Automation

Adestra
Really Simple Systems
6.9
Lead management
Adestra
Really Simple Systems
6.9
Email marketing
Adestra
Really Simple Systems
6.8

CRM Project Management

Adestra
Really Simple Systems
7.4
Task management
Adestra
Really Simple Systems
7.9
Reporting
Adestra
Really Simple Systems
6.8

CRM Reporting & Analytics

Adestra
Really Simple Systems
7.5
Forecasting
Adestra
Really Simple Systems
7.1
Pipeline visualization
Adestra
Really Simple Systems
7.9
Customizable reports
Adestra
Really Simple Systems
7.6

Customization

Adestra
Really Simple Systems
8.0
Custom fields
Adestra
Really Simple Systems
8.2
Custom objects
Adestra
Really Simple Systems
8.3
API for custom integration
Adestra
Really Simple Systems
7.4

Platform

Adestra
Really Simple Systems
7.7
Mobile access
Adestra
Really Simple Systems
7.7

Security

Adestra
Really Simple Systems
7.9
Role-based user permissions
Adestra
Really Simple Systems
7.9

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Capturing customer contact information and documents that can be shared across users within our group
  • Identifying tasks needed for each client and assigning due dates. These task due dates also integrate with Google Calendar, which is very helpful.
Scott Ellison profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Tasks - I would like to be able to add tasks without going into an account.
Kimberly Pruitt profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Never used other CRM
Kimberly Pruitt profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • It simplifies my client list and saves time. I will know the ROI when I get the other offices on board.
Lee Pinsonneault profile photo

Screenshots

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

Really Simple Systems

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Really Simple Systems Editions & Modules
Really Simple Systems
Edition
Starter
$151
Professional
$332
Enterprise
$503
Free CRM
$04
1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.