What users are saying about

Adestra

7 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Resulticks-mCloud

2 Ratings
Score 6.8 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Resulticks-mCloud
7.6
WYSIWYG email editor
Adestra
10.0
Resulticks-mCloud
9.1
Dynamic content
Adestra
10.0
Resulticks-mCloud
7.3
Ability to test dynamic content
Adestra
10.0
Resulticks-mCloud
7.3
Landing pages
Adestra
10.0
Resulticks-mCloud
6.8
A/B testing
Adestra
10.0
Resulticks-mCloud
7.7
Email deliverability
Adestra
10.0
Resulticks-mCloud
7.3
List management
Adestra
10.0
Resulticks-mCloud
7.7
Triggered drip sequences
Adestra
10.0
Resulticks-mCloud
8.2
Mobile optimization
Adestra
Resulticks-mCloud
7.3

Reporting & Analytics

Adestra
10.0
Resulticks-mCloud
7.0
Dashboards
Adestra
10.0
Resulticks-mCloud
7.3
Standard reports
Adestra
10.0
Resulticks-mCloud
7.3
Custom reports
Adestra
Resulticks-mCloud
6.4

Lead Management

Adestra
Resulticks-mCloud
7.7
Lead nurturing
Adestra
Resulticks-mCloud
8.2
Data quality management
Adestra
Resulticks-mCloud
7.3

Campaign Management

Adestra
Resulticks-mCloud
7.5
Calendaring
Adestra
Resulticks-mCloud
7.7
Event/webinar marketing
Adestra
Resulticks-mCloud
7.3

Social Media Marketing

Adestra
Resulticks-mCloud
7.5
Social sharing and campaigns
Adestra
Resulticks-mCloud
7.3
Social profile integration
Adestra
Resulticks-mCloud
7.7

Platform & Infrastructure

Adestra
Resulticks-mCloud
6.8
API
Adestra
Resulticks-mCloud
6.8
Role-based workflow & approvals
Adestra
Resulticks-mCloud
6.8
Customizability
Adestra
Resulticks-mCloud
6.8
Integration with Salesforce.com
Adestra
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
Adestra
Resulticks-mCloud
6.8
Integration with SugarCRM
Adestra
Resulticks-mCloud
6.8

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Resulticks-mCloud8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Resulticks-mCloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Additional Pricing Details