Adestra vs. Retainful

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
Retainful
Score 10.0 out of 10
N/A
Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
Pricing
AdestraRetainful
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdestraRetainful
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdestraRetainful
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdestraRetainful
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
20% above category average
Retainful
10.0
1 Ratings
20% above category average
WYSIWYG email editor10.01 Ratings10.01 Ratings
Dynamic content10.01 Ratings10.01 Ratings
Ability to test dynamic content10.01 Ratings10.01 Ratings
Landing pages10.01 Ratings10.01 Ratings
A/B testing10.01 Ratings10.01 Ratings
Email deliverability reporting10.01 Ratings10.01 Ratings
List management10.01 Ratings10.01 Ratings
Triggered drip sequences10.01 Ratings10.01 Ratings
Mobile optimization00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
25% above category average
Retainful
10.0
1 Ratings
25% above category average
Dashboards10.01 Ratings10.01 Ratings
Standard reports10.01 Ratings10.01 Ratings
Custom reports00 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Adestra
-
Ratings
Retainful
10.0
1 Ratings
17% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
Best Alternatives
AdestraRetainful
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraRetainful
Likelihood to Recommend
10.0
(1 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
AdestraRetainful
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Read full review
Retainful
If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
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Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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Retainful
  • email automation
  • generate and send coupon code
  • data analysis
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Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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Retainful
  • I'd like to have more templates for emails
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Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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Retainful
No answers on this topic
Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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Retainful
Best team Support ever! Fast, kind, and always helpful
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Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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Retainful
We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
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Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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Retainful
  • Positive ROAS for abandoned cart
  • Positive ROAS for coupon code
  • Data analysis of customer behavior
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ScreenShots