What users are saying about
8 Ratings
17 Ratings
8 Ratings
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Score 6.6 out of 101
17 Ratings
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Score 5.2 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Salesfusion

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
No photo available

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Salesfusion
5.5
WYSIWYG email editor
Adestra
10.0
Salesfusion
8.0
Dynamic content
Adestra
10.0
Salesfusion
6.0
Ability to test dynamic content
Adestra
10.0
Salesfusion
7.0
Landing pages
Adestra
10.0
Salesfusion
2.0
A/B testing
Adestra
10.0
Salesfusion
8.0
Email deliverability
Adestra
10.0
Salesfusion
6.0
List management
Adestra
10.0
Salesfusion
3.1
Triggered drip sequences
Adestra
10.0
Salesfusion
2.0
Mobile optimization
Adestra
Salesfusion
7.0

Reporting & Analytics

Adestra
10.0
Salesfusion
6.3
Dashboards
Adestra
10.0
Salesfusion
6.0
Standard reports
Adestra
10.0
Salesfusion
8.0
Custom reports
Adestra
Salesfusion
5.0

Lead Management

Adestra
Salesfusion
3.8
Lead nurturing
Adestra
Salesfusion
2.1
Lead scoring and grading
Adestra
Salesfusion
4.0
Data quality management
Adestra
Salesfusion
3.0
Automated sales alerts and tasks
Adestra
Salesfusion
6.0

Campaign Management

Adestra
Salesfusion
9.6
Calendaring
Adestra
Salesfusion
9.2
Event/webinar marketing
Adestra
Salesfusion
10.0

Social Media Marketing

Adestra
Salesfusion
8.2
Social sharing and campaigns
Adestra
Salesfusion
8.2

Platform & Infrastructure

Adestra
Salesfusion
5.8
API
Adestra
Salesfusion
5.0
Role-based workflow & approvals
Adestra
Salesfusion
6.0
Customizability
Adestra
Salesfusion
3.0
Integration with Salesforce.com
Adestra
Salesfusion
9.2

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesfusion10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
No photo available

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
They are a great team to work with! We've had a lot of private training with the VP of Sales, she's really helped us get to where we needed to be. Also SalesFusion has been really easy to learn and has provided us with great information that we didn't have before
Lindsey Wilson profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • This has been great for ROI. In 2013 our Marketing Department turned over more leads than ever!
  • This also helped us reach out to all of our customers from all of our departments. We were able to not only send out but also see all results from over 260,000 emails.
Lindsey Wilson profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.