What users are saying about

Adestra

7 Ratings

SALESmanago

7 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

SALESmanago

7 Ratings
Score 5.6 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

SALESmanago

They are very strong in Europe and if you are an Eastern European entrepreneur on the US East Coast, they might be a better fit than HubSpot or Marketo. But if you are new to marketing automation, it could be a difficult learning curve. And at present (Feb 2017) the European exchange rates make it an unattractive. There are also some issues with price transparency. Add-on fees can mount up.
Lou Covey profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
SALESmanago
6.9
WYSIWYG email editor
Adestra
10.0
SALESmanago
7.1
Dynamic content
Adestra
10.0
SALESmanago
5.4
Ability to test dynamic content
Adestra
10.0
SALESmanago
6.2
Landing pages
Adestra
10.0
SALESmanago
6.7
A/B testing
Adestra
10.0
SALESmanago
8.5
Email deliverability
Adestra
10.0
SALESmanago
5.4
List management
Adestra
10.0
SALESmanago
7.3
Triggered drip sequences
Adestra
10.0
SALESmanago
8.7
Mobile optimization
Adestra
SALESmanago
7.2

Reporting & Analytics

Adestra
10.0
SALESmanago
6.4
Dashboards
Adestra
10.0
SALESmanago
6.4
Standard reports
Adestra
10.0
SALESmanago
6.4
Custom reports
Adestra
SALESmanago
6.4

Lead Management

Adestra
SALESmanago
8.9
Lead nurturing
Adestra
SALESmanago
8.7
Lead scoring and grading
Adestra
SALESmanago
9.1
Data quality management
Adestra
SALESmanago
8.7
Automated sales alerts and tasks
Adestra
SALESmanago
9.1

Campaign Management

Adestra
SALESmanago
8.4
Calendaring
Adestra
SALESmanago
8.4
Event/webinar marketing
Adestra
SALESmanago
8.3

Social Media Marketing

Adestra
SALESmanago
7.0
Social sharing and campaigns
Adestra
SALESmanago
7.7
Social profile integration
Adestra
SALESmanago
6.4

Platform & Infrastructure

Adestra
SALESmanago
7.6
API
Adestra
SALESmanago
8.7
Role-based workflow & approvals
Adestra
SALESmanago
8.0
Customizability
Adestra
SALESmanago
8.3
Integration with Salesforce.com
Adestra
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
Adestra
SALESmanago
7.0
Integration with SugarCRM
Adestra
SALESmanago
7.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Fairly intuitive UI
  • Not the most expensive option
  • A good choice if you are a company based in Europe
Lou Covey profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
Lou Covey profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
SALESmanago competes well on functionality with other offerings and we agreed to work with them because they were very aggressive in the beginning, but every customer we sent their way was turned off by the sales personnel
Lou Covey profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • The tool has been ROI neutral. It cost us nothing but made us nothing
  • Having experience in a little known marketing automation system has increased our credibility as a consulting service
Lou Covey profile photo

Screenshots

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
Additional Pricing Details