What users are saying about

Adestra

7 Ratings

SendGrid Marketing Email

Top Rated
33 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

SendGrid Marketing Email

Top Rated
33 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

SendGrid Marketing Email

SendGrid, in our world, has been best suited for delivering emails to our candidates at a fairly quick rate. This along with providing us insights as to the performance has been very helpful. On the B2B side, we have not found it to be as appropriate mainly because we tend to want to hit those people in a different way and the stats around those are different.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
SendGrid Marketing Email
7.9
WYSIWYG email editor
Adestra
10.0
SendGrid Marketing Email
7.9
Dynamic content
Adestra
10.0
SendGrid Marketing Email
7.6
Ability to test dynamic content
Adestra
10.0
SendGrid Marketing Email
7.7
Landing pages
Adestra
10.0
SendGrid Marketing Email
7.3
A/B testing
Adestra
10.0
SendGrid Marketing Email
7.6
Email deliverability
Adestra
10.0
SendGrid Marketing Email
9.4
List management
Adestra
10.0
SendGrid Marketing Email
7.9
Triggered drip sequences
Adestra
10.0
SendGrid Marketing Email
8.3
Mobile optimization
Adestra
SendGrid Marketing Email
7.9

Reporting & Analytics

Adestra
10.0
SendGrid Marketing Email
8.2
Dashboards
Adestra
10.0
SendGrid Marketing Email
8.5
Standard reports
Adestra
10.0
SendGrid Marketing Email
8.1
Custom reports
Adestra
SendGrid Marketing Email
7.9

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist.
  • Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing.
  • Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
Zee Gimon profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
SendGrid Marketing Email7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
SendGrid Marketing Email7.0
Based on 1 answer
Good when you get through but often not available.
Tim Colling profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I started using this application only because of its accuracy in newsletters. Once I started using this application for my product promotions I got very positive results. After couple of successful promotional email campaigns I realized a significant increase in transactional inquiries, and those inquiries got converted into successful deals. From then I started using it for promotional purposes also.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • When more emails get delivered, transactions get completed with our business. When emails don't get through, orders do not get completed and there is a breakdown in communication which causes problems for all parties involved.
Dave Stack profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SendGrid Marketing Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details