What users are saying about

Adestra

7 Ratings

SendinBlue

Top Rated
53 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

SendinBlue

Top Rated
53 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

SendinBlue

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.
Tim Sleeper profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
SendinBlue
7.5
WYSIWYG email editor
Adestra
10.0
SendinBlue
8.0
Dynamic content
Adestra
10.0
SendinBlue
7.8
Ability to test dynamic content
Adestra
10.0
SendinBlue
7.2
Landing pages
Adestra
10.0
SendinBlue
6.0
A/B testing
Adestra
10.0
SendinBlue
6.5
Email deliverability
Adestra
10.0
SendinBlue
8.0
List management
Adestra
10.0
SendinBlue
8.1
Triggered drip sequences
Adestra
10.0
SendinBlue
8.0
Mobile optimization
Adestra
SendinBlue
7.5

Reporting & Analytics

Adestra
10.0
SendinBlue
7.7
Dashboards
Adestra
10.0
SendinBlue
8.0
Standard reports
Adestra
10.0
SendinBlue
8.2
Custom reports
Adestra
SendinBlue
6.8

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Layout options and editable layouts. Many newsletter options we tried didn't have too much capability for layout, which could be fine for e-commerce but not for publishing.
  • Clear reporting on the dashboard, and per newsletter sent out.
  • Pricing: the only option we found that charges for emails sent vs. subscriber base. As we do not send emails every day, just once a week, we felt unfairly priced at our send rate with many competitors.
Michelle Young profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Support -- no phone support :(
  • Automation - good start, but the system is limited and clunky. If & else work, but other common constructs are missing.
  • Email support is slow, and not terribly helpful
Jason Shindler profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SendinBlue9.4
Based on 4 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Cameron Andrews profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
SendinBlue9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley profile photo

Performance

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
SendinBlue9.0
Based on 4 answers
I had contacted customer support regarding adding extra credit to my account. I was able to get a response within 24 hours from someone who knew what they were talking about.
Nathaniel Bradley profile photo

Implementation

No score
No answers yet
No answers on this topic
SendinBlue10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Constant Contact lacked the drip campaign functionality and was far more expensive. MailChimp was also more expensive. We chose SendinBlue based on those two reasons and nothing else.
Jason Shindler profile photo

Scalability

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • It has made sending out lesson plans faster.
  • It has given me a database of subscribers.
  • It has grown my business.
Theresa Mulhern profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

SendinBlue

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
SendinBlue Editions & Modules
SendinBlue
Edition
Free
0.001
Micro
$252
Bronze
$393
Silver
$664
Gold
$1735
Platinum
$3346
Diamond
$6037
1. 600 / Day
2. 40,000 / Month
3. 60,000 / Month
4. 120,000 / Month
5. 350,000 / Month
6. 750,000 / Month
7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.