Email automation software with optimized personalization to drive engagement.
N/A
Springbot
Score 6.0 out of 10
N/A
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…
$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Pricing
Adestra
Springbot
Editions & Modules
No answers on this topic
Platform Base Package
$199/month
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Offerings
Pricing Offerings
Adestra
Springbot
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
See website for pricing calculator for additional pricing options.
More Pricing Information
Community Pulse
Adestra
Springbot
Features
Adestra
Springbot
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
23% above category average
Springbot
4.4
3 Ratings
54% below category average
WYSIWYG email editor
10.01 Ratings
4.03 Ratings
Dynamic content
10.01 Ratings
4.23 Ratings
Ability to test dynamic content
10.01 Ratings
2.72 Ratings
Landing pages
10.01 Ratings
8.21 Ratings
A/B testing
10.01 Ratings
4.23 Ratings
Email deliverability reporting
10.01 Ratings
4.03 Ratings
List management
10.01 Ratings
4.23 Ratings
Triggered drip sequences
10.01 Ratings
4.03 Ratings
Mobile optimization
00 Ratings
4.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
26% above category average
Springbot
4.2
3 Ratings
54% below category average
Dashboards
10.01 Ratings
4.23 Ratings
Standard reports
10.01 Ratings
4.23 Ratings
Custom reports
00 Ratings
4.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
Springbot
6.6
3 Ratings
17% below category average
Lead nurturing automation
00 Ratings
4.03 Ratings
Lead scoring and grading
00 Ratings
9.11 Ratings
Data quality management
00 Ratings
4.03 Ratings
Automated sales alerts and tasks
00 Ratings
9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
Springbot
5.2
3 Ratings
36% below category average
Calendaring
00 Ratings
4.03 Ratings
Event/webinar marketing
00 Ratings
6.41 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adestra
-
Ratings
Springbot
2.7
2 Ratings
94% below category average
Social sharing and campaigns
00 Ratings
2.52 Ratings
Social profile integration
00 Ratings
3.02 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
Data downloads via Reporting is available at every level, from overview to individual KPI.
Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.