Adestra vs. Springbot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
Springbot
Score 6.0 out of 10
N/A
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…
$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Pricing
AdestraSpringbot
Editions & Modules
No answers on this topic
Platform Base Package
$199/month
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Offerings
Pricing Offerings
AdestraSpringbot
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSee website for pricing calculator for additional pricing options.
More Pricing Information
Features
AdestraSpringbot
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
21% above category average
Springbot
4.4
3 Ratings
56% below category average
WYSIWYG email editor10.01 Ratings4.03 Ratings
Dynamic content10.01 Ratings4.23 Ratings
Ability to test dynamic content10.01 Ratings2.72 Ratings
Landing pages10.01 Ratings8.21 Ratings
A/B testing10.01 Ratings4.23 Ratings
Email deliverability reporting10.01 Ratings4.03 Ratings
List management10.01 Ratings4.23 Ratings
Triggered drip sequences10.01 Ratings4.03 Ratings
Mobile optimization00 Ratings4.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
26% above category average
Springbot
4.2
3 Ratings
56% below category average
Dashboards10.01 Ratings4.23 Ratings
Standard reports10.01 Ratings4.23 Ratings
Custom reports00 Ratings4.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
Springbot
6.6
3 Ratings
16% below category average
Lead nurturing automation00 Ratings4.03 Ratings
Lead scoring and grading00 Ratings9.11 Ratings
Data quality management00 Ratings4.03 Ratings
Automated sales alerts and tasks00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
Springbot
5.2
3 Ratings
38% below category average
Calendaring00 Ratings4.03 Ratings
Event/webinar marketing00 Ratings6.41 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adestra
-
Ratings
Springbot
2.7
2 Ratings
94% below category average
Social sharing and campaigns00 Ratings2.52 Ratings
Social profile integration00 Ratings3.02 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adestra
-
Ratings
Springbot
6.9
3 Ratings
9% below category average
API00 Ratings4.23 Ratings
Role-based workflow & approvals00 Ratings8.21 Ratings
Customizability00 Ratings7.31 Ratings
Integration with Salesforce.com00 Ratings7.31 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Integration with SugarCRM00 Ratings7.31 Ratings
Best Alternatives
AdestraSpringbot
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraSpringbot
Likelihood to Recommend
10.0
(1 ratings)
3.8
(5 ratings)
Usability
9.0
(1 ratings)
3.7
(4 ratings)
Support Rating
10.0
(1 ratings)
4.2
(3 ratings)
User Testimonials
AdestraSpringbot
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Read full review
Springbot Inc.
Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Read full review
Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Read full review
Springbot Inc.
  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Read full review
Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Read full review
Springbot Inc.
  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
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Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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Springbot Inc.
Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
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Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Read full review
Springbot Inc.
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
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Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Read full review
Springbot Inc.
Springbit is more expensive, more complicated and delivered less.
Read full review
Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Read full review
Springbot Inc.
  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Read full review
ScreenShots

Springbot Screenshots

Screenshot of Email Editor - Springbot's drag-and-drop email editor makes it effortless to design eye-catching, branded emails that look great on any device!Screenshot of Automations Editor - Springbot's automations editor let's you easily create automations for common use cases like abandoned cart, and it gives you the ability to build highly customized automations to fit your store's needs.Screenshot of SMS Marketing - Springbot makes SMS marketing simple with text-to-join campaigns that allow you to use custom keywords related to your brand. Combine SMS with the power of automation flows to enhance your multichannel marketing strategy.Screenshot of Social Hub - Springbot's Social Hub helps you streamline your content and marketing efforts, so you can do it all in one place — post, schedule, track metrics and more!Screenshot of Online Ads - Increase your site traffic and bring shoppers back to your store's site with prospecting and retargeting ads.Screenshot of Reporting and Dashboards - Make data-driven decisions by tracking important metrics for your site traffic, product categories and marketing efforts. Get more insights about your ideal customer profile.