What users are saying about
8 Ratings

Twilio SendGrid Email Marketing

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
50 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.6 out of 101

Twilio SendGrid Email Marketing

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Twilio SendGrid Email Marketing

SendGrid is convenient when you also use transactional and marketing emails together because you can use the same database, clean it, get permissions, and everything from your clients/users at the same time. It has templates which you can use and edit, or you can create your own, therefore it is quite versatile (you can also import your own HTML layout, but it might not work as good as you hoped it would...).
Zee Gimon profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Twilio SendGrid Email Marketing
8.5
WYSIWYG email editor
Adestra
10.0
Twilio SendGrid Email Marketing
7.8
Dynamic content
Adestra
10.0
Twilio SendGrid Email Marketing
8.3
Ability to test dynamic content
Adestra
10.0
Twilio SendGrid Email Marketing
8.2
Landing pages
Adestra
10.0
Twilio SendGrid Email Marketing
7.8
A/B testing
Adestra
10.0
Twilio SendGrid Email Marketing
8.5
Email deliverability
Adestra
10.0
Twilio SendGrid Email Marketing
9.5
List management
Adestra
10.0
Twilio SendGrid Email Marketing
8.7
Triggered drip sequences
Adestra
10.0
Twilio SendGrid Email Marketing
8.7
Mobile optimization
Adestra
Twilio SendGrid Email Marketing
8.9

Reporting & Analytics

Adestra
10.0
Twilio SendGrid Email Marketing
8.3
Dashboards
Adestra
10.0
Twilio SendGrid Email Marketing
8.4
Standard reports
Adestra
10.0
Twilio SendGrid Email Marketing
8.4
Custom reports
Adestra
Twilio SendGrid Email Marketing
8.1

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • It provides easy setup and easy to use features.
  • Email editor is very easy to operate for email template creations.
  • Uploading email subscribers list is very fast.
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
  • Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.
Megan Kratzman profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Twilio SendGrid Email Marketing7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Twilio SendGrid Email Marketing8.0
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
For transactional email, SendGrid is hard to beat. When your use case includes transactional emails as well as marketing email sends, SendGrid is a one-stop shop.
Megan Kratzman profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • We do not have to manage or maintain our own e-mail infrastructure. This saves thousands of dollars annually in server and human costs.
  • By off-loading the infrastructure of e-mail servers, we improve availability of our services and reduce our own infrastructure complexity
  • By having an easy way to deliver e-mail messages which are virtually guaranteed to be delivered, we have been able to increase communication with our users, leading us to better user engagement and higher conversions.
Jim Rubenstein profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Twilio SendGrid Email Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details