Adestra vs. UniSender

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.2 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
UniSender
Score 9.4 out of 10
N/A
UniSender is a simple solution for Email campaigns. This is an all-in-one marketing platform for personalized Email, SMS campaigns, and lead generation. The vendor promises that UniSender offers the following: Emails in mobile format. It has 100+ ready-to-use templates ideally suited for a business of any type. Drag-and-drop email editor. The intuitive template editor allows you to create emails in your design and corporate style.…N/A
Pricing
AdestraUniSender
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdestraUniSender
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AdestraUniSender
Top Pros
Top Cons

No answers on this topic

Features
AdestraUniSender
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
23% above category average
UniSender
10.0
1 Ratings
23% above category average
WYSIWYG email editor10.01 Ratings10.01 Ratings
Dynamic content10.01 Ratings10.01 Ratings
Ability to test dynamic content10.01 Ratings10.01 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing10.01 Ratings10.01 Ratings
Email deliverability reporting10.01 Ratings10.01 Ratings
List management10.01 Ratings10.01 Ratings
Triggered drip sequences10.01 Ratings10.01 Ratings
Mobile optimization00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
27% above category average
UniSender
10.0
1 Ratings
27% above category average
Dashboards10.01 Ratings10.01 Ratings
Standard reports10.01 Ratings10.01 Ratings
Best Alternatives
AdestraUniSender
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Sitecore Send
Sitecore Send
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.5 out of 10
Emma by Marigold
Emma by Marigold
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraUniSender
Likelihood to Recommend
10.0
(1 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdestraUniSender
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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UniSender
I use it for sending promos and to present new products to existing and new customers. I'd say it's best for fields such as marketing, cosmetics, online courses, forums, meetings, and other types of businesses. Actually, any type of business can use such software to keep in touch with its' audience.
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Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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UniSender
  • cloud based
  • many features
  • cheap
  • easy
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Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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UniSender
  • didn't notice cons
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Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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UniSender
No answers on this topic
Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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UniSender
No answers on this topic
Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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UniSender
Unisender is cheaper than other softwares like this. It starts at $12 per month for everything. It has more features. The UX is less complex, responsive. It's cloud based, I can access Unisender from any device, anywhere. Overally I like it more than Mailchimp. Unisender's tech support is rapid - they help you right away.
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Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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UniSender
  • Return of investment
  • New customers
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ScreenShots

UniSender Screenshots

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