Adestra vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
Everest (Return Path + 250ok)
Score 8.3 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
AdestraEverest (Return Path + 250ok)
Editions & Modules
No answers on this topic
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
AdestraEverest (Return Path + 250ok)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdestraEverest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
21% above category average
Everest (Return Path + 250ok)
6.1
21 Ratings
28% below category average
WYSIWYG email editor10.01 Ratings5.02 Ratings
Dynamic content10.01 Ratings5.32 Ratings
Ability to test dynamic content10.01 Ratings6.47 Ratings
Landing pages10.01 Ratings5.02 Ratings
A/B testing10.01 Ratings6.58 Ratings
Email deliverability reporting10.01 Ratings8.121 Ratings
List management10.01 Ratings7.09 Ratings
Triggered drip sequences10.01 Ratings8.02 Ratings
Mobile optimization00 Ratings3.36 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
26% above category average
Everest (Return Path + 250ok)
6.2
22 Ratings
22% below category average
Dashboards10.01 Ratings7.322 Ratings
Standard reports10.01 Ratings6.720 Ratings
Custom reports00 Ratings4.616 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Adestra
-
Ratings
Everest (Return Path + 250ok)
8.0
10 Ratings
3% below category average
URL Validation00 Ratings8.16 Ratings
Link Tracking00 Ratings6.73 Ratings
Image Validation00 Ratings7.66 Ratings
Inbox Display00 Ratings8.57 Ratings
Email Accessibility Tools00 Ratings7.54 Ratings
Spelling and Grammar Check00 Ratings7.82 Ratings
Spam Testing00 Ratings9.09 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
AdestraEverest (Return Path + 250ok)
Small Businesses
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
Emma by Marigold
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
AdestraEverest (Return Path + 250ok)
Likelihood to Recommend
10.0
(1 ratings)
5.5
(27 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(5 ratings)
Usability
9.0
(1 ratings)
7.3
(1 ratings)
Support Rating
10.0
(1 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
AdestraEverest (Return Path + 250ok)
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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Validity
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
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Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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Validity
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
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Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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Validity
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
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Likelihood to Renew
Upland Software
No answers on this topic
Validity
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
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Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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Validity
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
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Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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Validity
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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Implementation Rating
Upland Software
No answers on this topic
Validity
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
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Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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Validity
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
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Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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Validity
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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ScreenShots

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.