What users are saying about
8 Ratings
8 Ratings
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Score 6.5 out of 101
56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
No photo available

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Vertical Response
9.2
WYSIWYG email editor
Adestra
10.0
Vertical Response
10.0
Dynamic content
Adestra
10.0
Vertical Response
10.0
Ability to test dynamic content
Adestra
10.0
Vertical Response
10.0
Landing pages
Adestra
10.0
Vertical Response
7.0
A/B testing
Adestra
10.0
Vertical Response
8.0
Email deliverability
Adestra
10.0
Vertical Response
10.0
List management
Adestra
10.0
Vertical Response
10.0
Triggered drip sequences
Adestra
10.0
Vertical Response
8.0
Mobile optimization
Adestra
Vertical Response
10.0

Reporting & Analytics

Adestra
10.0
Vertical Response
10.0
Dashboards
Adestra
10.0
Vertical Response
10.0
Standard reports
Adestra
10.0
Vertical Response
10.0
Custom reports
Adestra
Vertical Response
10.0

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

Vertical Response

  • Vertical Response provided our email platform for free as a nonprofit grant
  • Vertical Response was very editable and 100% customizable
  • It was easy to edit text and add as many pictures as we wanted
Maggie Karl profile photo

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

Vertical Response

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory profile photo

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.6
Based on 20 answers
The affordability of the product, as well as the options to interface with social media and to conduct reporting are all major reasons for keeping our subscription.
Kerry Flory profile photo

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

Vertical Response

Vertical Response 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
No photo available

Reliability and Availability

Adestra

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

Adestra

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Michael Wilson profile photo

Support

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

Vertical Response

Vertical Response 8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

Online Training

Adestra

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

Adestra

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 4 answers
Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.
No photo available

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

Vertical Response

Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
No photo available

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

Vertical Response

  • We are not a huge agency, so e-mail management is fairly new to us. We've been able to target specific donors, clients, funders, volunteers, by using Vertical Response's multiple and easy-to-use list system. While this may be common across many e-mail management systems, it doesn't take us multiple clicks to get to a list to manage it.
  • We have been able to make some assumptions based on the reporting features about what people have clicked on and jumped to our site from, and have also been able to see what time of day is best to send mailings and which mailings (longer/shorter) are more thoroughly read.
Kerry Flory profile photo

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Vertical Response

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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