What users are saying about

Adestra

7 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Vertical Response

55 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Vertical Response

Vertical Response is well-suited for organizations on a tight budget, and organizations who can hire a developer to create custom templates. For those in the middle, it is not as user-friendly as other options.
Maggie Karl profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Vertical Response
7.6
WYSIWYG email editor
Adestra
10.0
Vertical Response
4.5
Dynamic content
Adestra
10.0
Vertical Response
10.0
Ability to test dynamic content
Adestra
10.0
Vertical Response
Landing pages
Adestra
10.0
Vertical Response
6.0
A/B testing
Adestra
10.0
Vertical Response
7.0
Email deliverability
Adestra
10.0
Vertical Response
6.9
List management
Adestra
10.0
Vertical Response
8.8
Triggered drip sequences
Adestra
10.0
Vertical Response
8.0
Mobile optimization
Adestra
Vertical Response
10.0

Reporting & Analytics

Adestra
10.0
Vertical Response
6.3
Dashboards
Adestra
10.0
Vertical Response
5.3
Standard reports
Adestra
10.0
Vertical Response
5.5
Custom reports
Adestra
Vertical Response
8.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Option of starting from scratch or modifying a pre-built template.
  • works with Salesforce.
  • Can send test emails.
Britney N. Minnick profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • The interface is clunky, not very pretty or easy to use.
  • Multiple frames/scroll bars is confusing.
Britney N. Minnick profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Vertical Response8.6
Based on 20 answers
Cost was definitely a driver for the selection of Vertical Response. Once controlled for, Vertical Response had widespread existing adoption and the features and functionality we desired, both of which were key. Since we deployed it, it has been very easy for new users to get up to speed with how to use the platform. It is very user-friendly and intuitive, and has reduced the time we have needed to take to manage our email marketing creative
Brent Hall profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Vertical Response9.0
Based on 5 answers
The product is easy to use and understand. WYSIWYG sometimes produces HTML that has to be troubleshot in the pure HTML view (for things like table cells and rows) versus within the WYSIWYG editor.
Michael Wilson profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Vertical Response8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

Online Training

No score
No answers yet
No answers on this topic
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 4 answers
Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.
No photo available

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • We've been able to determine exactly how effective our email messages have been by being able to track specific metrics with each broadcast.
  • Our metrics showed us exactly which customers were interested in specific topics so we could market to (and sell) them more effectively.
Holly Kile profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details