What users are saying about
8 Ratings
7 Ratings
8 Ratings
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Score 6.5 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

WiseStamp

Overall it's a good product. We tried the paid version, but the support was horrible. We defaulted back to the free version and it does everything we need. They say you need to pay to use the Mac version, but all you need to do is copy and paste to the signature file. Same for iOS.
Dave Greenbaum profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
WiseStamp
5.9
WYSIWYG email editor
Adestra
10.0
WiseStamp
6.0
Dynamic content
Adestra
10.0
WiseStamp
2.0
Ability to test dynamic content
Adestra
10.0
WiseStamp
2.0
Landing pages
Adestra
10.0
WiseStamp
A/B testing
Adestra
10.0
WiseStamp
Email deliverability
Adestra
10.0
WiseStamp
9.5
List management
Adestra
10.0
WiseStamp
Triggered drip sequences
Adestra
10.0
WiseStamp
Mobile optimization
Adestra
WiseStamp
10.0

Reporting & Analytics

Adestra
10.0
WiseStamp
Dashboards
Adestra
10.0
WiseStamp
Standard reports
Adestra
10.0
WiseStamp

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

WiseStamp

  • User Friendly
  • Easy to mange all users
Stella Gillham profile photo

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

WiseStamp

  • It would be great if it were easier to create your own template. It's already possible, but it is a little tricky and does take some time to learn.
Stella Gillham profile photo

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

WiseStamp

WiseStamp 10.0
Based on 1 answer
WiseStamp is very user-friendly. I am able to add our employees and update their information quickly
Stella Gillham profile photo

Support

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

WiseStamp

No score
No answers yet
No answers on this topic

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

WiseStamp

WiseStamp is the only company that we researched for us and our needs. We were referred by a very reputable client who also handles our website. We found the ease of use to be well worth the investment cost
Stella Gillham profile photo

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

WiseStamp

  • Clients have complimented us on the signature line and asked us the source
  • It only took a few minutes to configure once we got over some hurdles
  • We're using it everywhere we communicate with clients
Dave Greenbaum profile photo

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

WiseStamp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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