Adform FLOW vs. AdGear Advertiser

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
AdGear Advertiser
Score 3.2 out of 10
Mid-Size Companies (51-1,000 employees)
AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A
Pricing
Adform FLOWAdGear Advertiser
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWAdGear Advertiser
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adform FLOWAdGear Advertiser
Top Pros
Top Cons
Features
Adform FLOWAdGear Advertiser
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
AdGear Advertiser
3.5
1 Ratings
71% below category average
Data Transfer8.84 Ratings4.01 Ratings
DSP integration8.04 Ratings3.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
AdGear Advertiser
5.4
2 Ratings
37% below category average
Ad campaign creation7.54 Ratings5.02 Ratings
Ad deployment7.74 Ratings5.02 Ratings
Display advertising9.03 Ratings7.02 Ratings
Ad display and retargeting segmentation8.04 Ratings5.02 Ratings
Sequence targeting8.03 Ratings5.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
AdGear Advertiser
5.0
2 Ratings
43% below category average
Ad dashboards9.03 Ratings6.02 Ratings
Ad performance reports8.04 Ratings6.02 Ratings
Ad conversion tracking7.54 Ratings5.02 Ratings
Ad attribution reporting7.54 Ratings5.02 Ratings
Cross-channel ad management8.73 Ratings4.01 Ratings
Ad forecasting and optimization7.52 Ratings4.01 Ratings
Best Alternatives
Adform FLOWAdGear Advertiser
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
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User Ratings
Adform FLOWAdGear Advertiser
Likelihood to Recommend
7.7
(4 ratings)
8.0
(2 ratings)
Usability
-
(0 ratings)
6.0
(1 ratings)
Support Rating
6.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Adform FLOWAdGear Advertiser
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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AdGear
AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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AdGear
  • Easy setup
  • Smart product
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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AdGear
  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting
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Usability
Adform
No answers on this topic
AdGear
The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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AdGear
AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
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Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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AdGear
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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AdGear
  • Helped onboard users
  • Lacked meaningful segmentation
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ScreenShots

AdGear Advertiser Screenshots

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