Adform FLOW vs. Brand Networks Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Brand Networks Platform
Score 5.0 out of 10
N/A
The Brand Networks Platform is an ad serving platform from Brand Networks headquartered in Boston.N/A
Pricing
Adform FLOWBrand Networks Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWBrand Networks Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWBrand Networks Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Brand Networks Platform
6.0
1 Ratings
20% below category average
Data Transfer8.84 Ratings6.01 Ratings
DSP integration8.04 Ratings6.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Brand Networks Platform
8.0
1 Ratings
3% above category average
Ad campaign creation7.54 Ratings7.01 Ratings
Ad deployment7.74 Ratings8.01 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings9.01 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
4% above category average
Brand Networks Platform
5.8
1 Ratings
28% below category average
Ad dashboards9.03 Ratings5.01 Ratings
Ad performance reports8.04 Ratings7.01 Ratings
Ad conversion tracking7.54 Ratings4.01 Ratings
Ad attribution reporting7.54 Ratings4.01 Ratings
Cross-channel ad management8.73 Ratings9.01 Ratings
Ad forecasting and optimization7.52 Ratings6.01 Ratings
Best Alternatives
Adform FLOWBrand Networks Platform
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
Adform FLOWBrand Networks Platform
Likelihood to Recommend
7.7
(4 ratings)
5.0
(1 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWBrand Networks Platform
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Brand Networks
If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Brand Networks
  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Brand Networks
  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Brand Networks
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Brand Networks
Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Brand Networks
  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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ScreenShots