Adform FLOW vs. Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Adform FLOW

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adform FLOW	Score 8.1 out of 10	N/A	Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.	N/A
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)	Score 7.4 out of 10	N/A	Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.	N/A

Pricing

Adform FLOW

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adform FLOW	Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adform FLOW	Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Top Pros	Pro Nice reporting Pro Good customer service Pro Reporting options	No answers on this topic
Top Cons	Minus Implementation process Minus Party data Minus Data import	Minus User interface Minus Advanced users Minus Customer support

Features

Adform FLOW

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Adform FLOW 8.4 4 Ratings 12% above category average	Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) 4.0 1 Ratings 60% below category average
Data Transfer	8.84 Ratings	4.01 Ratings
DSP integration	8.04 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Adform FLOW 8.1 4 Ratings 4% above category average	Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) 3.8 1 Ratings 69% below category average
Ad campaign creation	7.54 Ratings	6.01 Ratings
Ad deployment	7.74 Ratings	3.01 Ratings
Display advertising	9.03 Ratings	2.01 Ratings
Ad display and retargeting segmentation	8.04 Ratings	3.01 Ratings
Sequence targeting	8.03 Ratings	5.01 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 4% above category average	Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) 2.5 1 Ratings 102% below category average
Ad dashboards	9.03 Ratings	2.01 Ratings
Ad performance reports	8.04 Ratings	3.01 Ratings
Ad conversion tracking	7.54 Ratings	4.01 Ratings
Ad attribution reporting	7.54 Ratings	1.01 Ratings
Cross-channel ad management	8.73 Ratings	2.01 Ratings
Ad forecasting and optimization	7.52 Ratings	3.01 Ratings

Best Alternatives
	Adform FLOW	Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Small Businesses	Google Ad Manager Score 8.6 out of 10	Google Ad Manager Score 8.6 out of 10
Medium-sized Companies	The Trade Desk Score 6.5 out of 10	The Trade Desk Score 6.5 out of 10
Enterprises	Adobe Advertising Cloud Score 8.8 out of 10	Adobe Advertising Cloud Score 8.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adform FLOW	Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Likelihood to Recommend	7.7 (4 ratings)	2.0 (1 ratings)
Support Rating	6.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adform FLOW	Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Likelihood to Recommend	Adform One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support. Incentivized Verified User Anonymous Read full review	LinkedIn It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met. Incentivized Verified User Anonymous Read full review
Pros	Adform Reporting Dashboard Database integration Ease of scheduling & running campaigns Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	LinkedIn tracks browsing habits makes personalized recommendations tracks online activity Incentivized Verified User Anonymous Read full review
Cons	Adform Bugs UX of DSP Panel Performance Incentivized Verified User Anonymous Read full review	LinkedIn well, it's tracking you, so that's a problem IoT - connected to all smart devices user interface is only for advanced users can give incorrect and inappropriate links for setting difficult to control broad settings terrible customer support (what do you expect from LinkedIN) Incentivized Verified User Anonymous Read full review
Support Rating	Adform Reasons are already given in past. They are really slow in support service. Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	LinkedIn No answers on this topic
Alternatives Considered	Adform Adform was in some usecases similar to Xaxis, however, client preferred to use Adform. Incentivized Verified User Anonymous Read full review	LinkedIn In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is. Incentivized Verified User Anonymous Read full review
Return on Investment	Adform CPA reduction 20% in some clients ROAS driven decisions DSP Cost reduction Incentivized Verified User Anonymous Read full review	LinkedIn Troubleshooting no ROI as too much troubleshooting goes into each project did not synchronize teams' needs poor user interface waste of time Incentivized Verified User Anonymous Read full review
ScreenShots