Adform FLOW vs. Ensighten Manage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Ensighten Manage
Score 6.8 out of 10
N/A
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A
Pricing
Adform FLOWEnsighten Manage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWEnsighten Manage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWEnsighten Manage
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Ensighten Manage
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
Ensighten Manage
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Ensighten Manage
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adform FLOW
-
Ratings
Ensighten Manage
7.6
22 Ratings
12% below category average
Role-based user permissions00 Ratings7.622 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adform FLOW
-
Ratings
Ensighten Manage
7.7
23 Ratings
4% below category average
Tag library00 Ratings9.421 Ratings
Tag variable mapping00 Ratings7.220 Ratings
Ease of writing custom tags00 Ratings7.423 Ratings
Rules-driven tag execution00 Ratings7.321 Ratings
Tag performance monitoring00 Ratings7.718 Ratings
Page load times00 Ratings8.420 Ratings
Mobile app tagging00 Ratings5.48 Ratings
Library of JavaScript extensions00 Ratings8.612 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adform FLOW
-
Ratings
Ensighten Manage
7.5
20 Ratings
10% below category average
Event tracking00 Ratings7.216 Ratings
Mobile event tracking00 Ratings6.910 Ratings
Data distribution management00 Ratings7.815 Ratings
Universal data layer00 Ratings8.020 Ratings
Automated error checking00 Ratings7.717 Ratings
Best Alternatives
Adform FLOWEnsighten Manage
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
Google Tag Manager
Google Tag Manager
Score 8.3 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Google Tag Manager
Google Tag Manager
Score 8.3 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
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User Ratings
Adform FLOWEnsighten Manage
Likelihood to Recommend
7.7
(4 ratings)
8.1
(27 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(4 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
6.0
(1 ratings)
9.0
(2 ratings)
Implementation Rating
-
(0 ratings)
6.5
(5 ratings)
User Testimonials
Adform FLOWEnsighten Manage
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
Read full review
Ensighten
Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
Read full review
Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
Read full review
Ensighten
  • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
  • Roles and security can be thoroughly defined.
  • Very good selection of tagging technologies.
  • Site is stable, no availability concerns.
  • GUI in general is straightforward.
Read full review
Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
Read full review
Ensighten
  • While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
  • Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
  • Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
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Likelihood to Renew
Adform
No answers on this topic
Ensighten
For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
Read full review
Usability
Adform
No answers on this topic
Ensighten
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
Read full review
Ensighten
The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.
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Implementation Rating
Adform
No answers on this topic
Ensighten
Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.
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Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Read full review
Ensighten
We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Ensighten
  • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
  • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
Read full review
ScreenShots