Adform FLOW vs. Epom Ad Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Epom Ad Server
Score 10.0 out of 10
N/A
Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile inventory with an array of top networks and CPM, CPA, CPC campaign support.N/A
Pricing
Adform FLOWEpom Ad Server
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWEpom Ad Server
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWEpom Ad Server
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Epom Ad Server
9.3
3 Ratings
23% above category average
Data Transfer8.84 Ratings9.03 Ratings
DSP integration8.04 Ratings9.53 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
Epom Ad Server
10.0
3 Ratings
25% above category average
Ad campaign creation7.54 Ratings10.03 Ratings
Ad deployment7.74 Ratings10.03 Ratings
Display advertising9.03 Ratings10.03 Ratings
Ad display and retargeting segmentation8.04 Ratings10.03 Ratings
Sequence targeting8.03 Ratings10.03 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Epom Ad Server
9.8
3 Ratings
23% above category average
Ad dashboards9.03 Ratings10.03 Ratings
Ad performance reports8.04 Ratings9.03 Ratings
Ad conversion tracking7.54 Ratings9.53 Ratings
Ad attribution reporting7.54 Ratings10.03 Ratings
Cross-channel ad management8.73 Ratings10.03 Ratings
Ad forecasting and optimization7.52 Ratings10.03 Ratings
Best Alternatives
Adform FLOWEpom Ad Server
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
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User Ratings
Adform FLOWEpom Ad Server
Likelihood to Recommend
7.7
(4 ratings)
10.0
(5 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWEpom Ad Server
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Epom
I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Epom
  • Offers detailed reporting and analytics, providing insights into campaign performance.
  • Epom Ad Server offers faster ad serving times
  • Extended customization and targeting options
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Epom
  • The user interface has a lot of functionality, but is not always user-friendly.
  • Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually.
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Likelihood to Renew
Adform
No answers on this topic
Epom
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Epom
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Epom
Epom supports various ad formats, providing us with options for display ads, video ads, in-apps, native ads, and more. We also like the flexibility and customization options that Epom provides for businesses regarding specific requirements, allowing us to tailor the ad server to our needs.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Epom
  • We have recently switched to Epom and so I don't have any concrete figures, but I am super satisfied!
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ScreenShots