Adform FLOW vs. Falcon

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Falcon
Score 8.1 out of 10
N/A
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon also finds broken links, page load errors, and does performance audit of a website.
$499
per month
Pricing
Adform FLOWFalcon
Editions & Modules
No answers on this topic
Premium
$499
per month
Basic
Free
Enterprise
Contact
Offerings
Pricing Offerings
Adform FLOWFalcon
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
Adform FLOWFalcon
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Falcon
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
Falcon
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Falcon
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
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Adform FLOWFalcon
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The Trade Desk
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Score 8.0 out of 10
Siteimprove
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Score 8.7 out of 10
Enterprises
Adobe Advertising Cloud
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User Ratings
Adform FLOWFalcon
Likelihood to Recommend
7.7
(4 ratings)
8.5
(2 ratings)
Support Rating
6.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Adform FLOWFalcon
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Nabler
Falcon is well suited for social media content creation, planning, and posting. Falcon also our engagement on all our social media platforms drastically increased. This is essentially the best software we have used for Marketing in our company, we believe this is the best investment our company has made. In addition, we have not faced any serious problems and/or difficulties since we have begun using this software.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Nabler
  • The user interface is intuitive and slick
  • It can send content to a variety of social channels
  • It allows is to schedule in advance and reduce duplication of effort
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Nabler
  • The ability to schedule multiple social media content months ahead.
  • No other missing functionality.
  • Nothing about Falcon is typically hard to use.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Nabler
We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.
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Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Nabler
We have not used any other products like this software, we used to have persons who would be assigned to creating social media posts via Canva and just posting daily.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Nabler
  • Increase brand awareness
  • Time saving
  • Optimise social content
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ScreenShots

Falcon Screenshots

Screenshot of Web Analytics and Marketing Pixel AuditScreenshot of Web Audit SummaryScreenshot of Website Performance Monitor