Adform FLOW vs. Funnel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Funnel IQ
Score 8.4 out of 10
N/A
The Funnel IQ product provides a platform that delivers GTM data.N/A
Pricing
Adform FLOWFunnel IQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWFunnel IQ
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Contact vendor for pricing information.
More Pricing Information
Features
Adform FLOWFunnel IQ
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Funnel IQ
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Funnel IQ
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
4% above category average
Funnel IQ
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adform FLOW
-
Ratings
Funnel IQ
7.8
5 Ratings
5% below category average
Role-based user permissions00 Ratings7.85 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adform FLOW
-
Ratings
Funnel IQ
8.0
5 Ratings
1% below category average
Tag library00 Ratings8.65 Ratings
Tag variable mapping00 Ratings8.25 Ratings
Ease of writing custom tags00 Ratings8.85 Ratings
Rules-driven tag execution00 Ratings8.05 Ratings
Tag performance monitoring00 Ratings8.85 Ratings
Page load times00 Ratings6.85 Ratings
Mobile app tagging00 Ratings7.54 Ratings
Library of JavaScript extensions00 Ratings7.34 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adform FLOW
-
Ratings
Funnel IQ
8.3
5 Ratings
3% above category average
Event tracking00 Ratings8.25 Ratings
Mobile event tracking00 Ratings8.54 Ratings
Data distribution management00 Ratings8.55 Ratings
Universal data layer00 Ratings8.45 Ratings
Automated error checking00 Ratings8.04 Ratings
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Adform FLOWFunnel IQ
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The Trade Desk
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Enterprises
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User Ratings
Adform FLOWFunnel IQ
Likelihood to Recommend
7.7
(4 ratings)
8.4
(5 ratings)
Usability
-
(0 ratings)
8.6
(5 ratings)
Support Rating
6.0
(1 ratings)
8.4
(5 ratings)
User Testimonials
Adform FLOWFunnel IQ
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Funnel IQ
Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product. Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Funnel IQ
  • Monitoring a Go To Market plan.
  • Integrations with tools like Slack.
  • Ease of access to marketable data.
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Funnel IQ
  • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.
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Usability
Adform
No answers on this topic
Funnel IQ
This product is great and very useful. The whole feature set has been created considering the customer's problem. This is really adding value to our organization by providing revenue insights and a great dashboard. We could also identify some problems internally which was causing a problem in our revenue operations but now it's going well.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Funnel IQ
In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.
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Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Funnel IQ
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Funnel IQ
  • More time back to focus on the GTM plan (less time chasing data).
  • Ease of scale for GTM plans.
  • More impactful GTM retrospectives.
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ScreenShots