Adform FLOW vs. Funnel IQ

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

Incentivized

Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product. Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.

Incentivized

• Reporting Dashboard
• Database integration
• Ease of scheduling & running campaigns

Incentivized

• Monitoring a Go To Market plan.
• Integrations with tools like Slack.
• Ease of access to marketable data.

Incentivized

• Bugs
• UX of DSP Panel
• Performance

Incentivized

• For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.

Incentivized

This product is great and very useful. The whole feature set has been created considering the customer's problem. This is really adding value to our organization by providing revenue insights and a great dashboard. We could also identify some problems internally which was causing a problem in our revenue operations but now it's going well.

Incentivized

Reasons are already given in past. They are really slow in support service.

Incentivized

In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.

Incentivized

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Incentivized

if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.

Incentivized

• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

Incentivized

• More time back to focus on the GTM plan (less time chasing data).
• Ease of scale for GTM plans.
• More impactful GTM retrospectives.

Incentivized