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Adform FLOW vs. Kevel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Kevel
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
Pricing
Adform FLOWKevel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWKevel
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Pricing is customized based on feature needs, support needs, and monthly request volume.
More Pricing Information
Community Pulse
Adform FLOWKevel
Top Pros
Top Cons
Features
Adform FLOWKevel
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Kevel
10.0
1 Ratings
30% above category average
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings10.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
Kevel
10.0
1 Ratings
25% above category average
Ad campaign creation7.54 Ratings10.01 Ratings
Ad deployment7.74 Ratings10.01 Ratings
Display advertising9.03 Ratings10.01 Ratings
Ad display and retargeting segmentation8.04 Ratings10.01 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Kevel
9.2
1 Ratings
17% above category average
Ad dashboards9.03 Ratings9.01 Ratings
Ad performance reports8.04 Ratings9.01 Ratings
Ad conversion tracking7.54 Ratings10.01 Ratings
Ad attribution reporting7.54 Ratings9.01 Ratings
Cross-channel ad management8.73 Ratings9.01 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Best Alternatives
Adform FLOWKevel
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adform FLOWKevel
Likelihood to Recommend
7.7
(4 ratings)
10.0
(1 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWKevel
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
Verified User
Anonymous
Read full review
Kevel
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
Verified User
Anonymous
Read full review
Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Kevel
  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
Verified User
Anonymous
Read full review
Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
Verified User
Anonymous
Read full review
Kevel
  • User interface could be faster to load.
Verified User
Anonymous
Read full review
Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Kevel
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Verified User
Anonymous
Read full review
Kevel
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
Verified User
Anonymous
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Verified User
Anonymous
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Kevel
  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
Verified User
Anonymous
Read full review
ScreenShots

Kevel Screenshots

Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example