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Adform FLOW vs. Madison Logic Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Madison Logic Platform
Score 6.2 out of 10
N/A
The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A
Pricing
Adform FLOWMadison Logic Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWMadison Logic Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adform FLOWMadison Logic Platform
Features
Adform FLOWMadison Logic Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Madison Logic Platform
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Madison Logic Platform
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
4% above category average
Madison Logic Platform
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Best Alternatives
Adform FLOWMadison Logic Platform
Small Businesses
Google Ad Manager
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Score 8.4 out of 10
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Medium-sized Companies
The Trade Desk
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Score 9.0 out of 10
LeanData
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Score 9.5 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
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User Ratings
Adform FLOWMadison Logic Platform
Likelihood to Recommend
7.7
(4 ratings)
10.0
(2 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWMadison Logic Platform
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
Verified User
Anonymous
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Madison Logic
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
Verified User
Anonymous
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Madison Logic
  • Data insights
  • Performance reports
Verified User
Anonymous
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
Verified User
Anonymous
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Madison Logic
  • Integrations were having some issues, but these were swiftly resolved.
  • This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
  • More social media platforms like Instagram and Facebook should be included, in my opinion.
Verified User
Anonymous
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Madison Logic
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Verified User
Anonymous
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Madison Logic
Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the support I have received from the Madison Logic team has been amazing.
Verified User
Anonymous
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Verified User
Anonymous
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Madison Logic
  • To help me decide which accounts to focus on, I have access to insightful analytics.
  • Exceptional support teams are always there for us.
  • There is a lot of contact information that is either correct or has been updated.
Verified User
Anonymous
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ScreenShots