Adform FLOW vs. MagicPixel

Adform FLOW

MagicPixel

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adform FLOW	Score 8.1 out of 10	N/A	Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.	N/A
MagicPixel	Score 7.7 out of 10	Small Businesses (1-50 employees)	MagicPixel's server side tag management solution allows users to manage both web and mobile app tagging from the same console. MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users. Users can enable consent-driven data…	N/A

Pricing

Adform FLOW

MagicPixel

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adform FLOW	MagicPixel
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Adform FLOW	MagicPixel
Top Pros	Pro Nice reporting Pro Good customer service Pro Reporting options	Pro Tag management Pro Custom tags Pro Web and mobile
Top Cons	Minus Implementation process Minus Party data Minus Data import	Minus Page loading Minus Loading times Minus Easier to setup

Features

Adform FLOW

MagicPixel

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Adform FLOW 8.4 4 Ratings 13% above category average	MagicPixel - Ratings
Data Transfer	8.84 Ratings	00 Ratings
DSP integration	8.04 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 3% above category average	MagicPixel - Ratings
Ad campaign creation	7.54 Ratings	00 Ratings
Ad deployment	7.74 Ratings	00 Ratings
Display advertising	9.03 Ratings	00 Ratings
Ad display and retargeting segmentation	8.04 Ratings	00 Ratings
Sequence targeting	8.03 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 3% above category average	MagicPixel - Ratings
Ad dashboards	9.03 Ratings	00 Ratings
Ad performance reports	8.04 Ratings	00 Ratings
Ad conversion tracking	7.54 Ratings	00 Ratings
Ad attribution reporting	7.54 Ratings	00 Ratings
Cross-channel ad management	8.73 Ratings	00 Ratings
Ad forecasting and optimization	7.52 Ratings	00 Ratings

Tag Management

Comparison of Tag Management features of Product A and Product B
	Adform FLOW - Ratings	MagicPixel 7.2 3 Ratings 11% below category average
Tag library	00 Ratings	9.03 Ratings
Tag variable mapping	00 Ratings	7.03 Ratings
Ease of writing custom tags	00 Ratings	6.33 Ratings
Rules-driven tag execution	00 Ratings	6.02 Ratings
Tag performance monitoring	00 Ratings	9.03 Ratings
Page load times	00 Ratings	6.03 Ratings

Best Alternatives
	Adform FLOW	MagicPixel
Small Businesses	Google Ad Manager Score 8.5 out of 10	Google Tag Manager Score 8.3 out of 10
Medium-sized Companies	The Trade Desk Score 7.0 out of 10	Google Tag Manager Score 8.3 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10	Tealium Customer Data Hub Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adform FLOW	MagicPixel
Likelihood to Recommend	7.7 (4 ratings)	7.7 (3 ratings)
Usability	- (0 ratings)	8.0 (3 ratings)
Support Rating	6.0 (1 ratings)	8.0 (3 ratings)

User Testimonials
	Adform FLOW	MagicPixel
Likelihood to Recommend	Adform One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support. Incentivized Verified User Anonymous Read full review	MagicPixel Magic Pixel has worked really well between teams - the ability for anyone on our team from marketing to IT to channel leads can update and implement and track, enabling for better integration and more efficiency Incentivized Verified User Anonymous Read full review
Pros	Adform Reporting Dashboard Database integration Ease of scheduling & running campaigns Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	MagicPixel Multi-integrated tracking approach Tag analytics Lighthouse integration for Sitespeed + page experience monitoring. Live debugging Incentivized Verified User Anonymous Read full review
Cons	Adform Bugs UX of DSP Panel Performance Incentivized Verified User Anonymous Read full review	MagicPixel Pre built integrations are great, but the variety could be better. Page loading times can be a bottle neck. Tag suggestions are not always relevant. Incentivized Verified User Anonymous Read full review
Usability	Adform No answers on this topic	MagicPixel Overall, usability is high and fairly intuitive Incentivized Verified User Anonymous Read full review
Support Rating	Adform Reasons are already given in past. They are really slow in support service. Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	MagicPixel While they're definitely very helpful, they aren't always the best at explaining how to integrate certain products and APIs into their platform. I would have appreciated additional support articles with video and pictures references on how to integrate other products. Overall though they were very helpful when reaching out! Incentivized Verified User Anonymous Read full review
Alternatives Considered	Adform Adform was in some usecases similar to Xaxis, however, client preferred to use Adform. Incentivized Verified User Anonymous Read full review	MagicPixel I only briefly had an experience with Hitask but the biggest tale away for me was that MagicPixel a better user interface and user experience. This was really important to me because the more user friendly the tool is, theoretically we are spending less time using the tool but reaping an equitable value. Incentivized Verified User Anonymous Read full review
Return on Investment	Adform CPA reduction 20% in some clients ROAS driven decisions DSP Cost reduction Incentivized Verified User Anonymous Read full review	MagicPixel Improved multi-integrative approach for less dev time implementing tags. Easier testing of tags meant less down-time for misbehaving tags. More mobile growth due to better tracking. Incentivized Verified User Anonymous Read full review
ScreenShots