Adform FLOW vs. Meta for Business

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

Incentivized

Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.

• Reporting Dashboard
• Database integration
• Ease of scheduling & running campaigns

Incentivized

• Geographical targeting - Facebook has the best geographical advert targeting of any social media platform out there. It allows us to target towns and even the smallest districts, in our target locations.
• Pricing - At the moment, Facebook is the cheapest social media platform to advertise on, coupled with the fact it is still the largest mainstream social media platform.
• Analytics - Facebook for Business provides us with broad and concise analytical data, detailing how each and every of our advert campaigns was received by targeted users. By diving into this provided analytics, we have been able to continuously improve every aspect of our social media advertising campaigns.

Incentivized

• Bugs
• UX of DSP Panel
• Performance

Incentivized

• Approval of ads and in general customer service sucks. They won't make you feel like a customer. You'll have to be very careful and beg in case they cancel your account (it happened to us once and they were completely mistaken).
• Scaling the creation and management of ads was huge room for improvement. The platform is slow and it still misses many massive actions and copying campaigns from one type doesn't let you use the same ads for a different objective... many small management problems that aggregated are not so well.
• More visibility on their optimization process, so we can also take advantage of it. Some things are a black box.
• Catalog management works fine but still misses many features to make our lives easier.

Incentivized

We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.

Incentivized

I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.

Incentivized

Reasons are already given in past. They are really slow in support service.

Incentivized

I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.

If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath

Incentivized

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Incentivized

Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.

Incentivized

• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

Incentivized

• Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
• This is a great platform to build new audiences or grow existing ones.
• Building audience segments via pixel tracking is a huge win for this platform.

Incentivized