Adform FLOW vs. ObservePoint

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
ObservePoint
Score 9.6 out of 10
N/A
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
$598
per month
Pricing
Adform FLOWObservePoint
Editions & Modules
No answers on this topic
Essentials
$599
per month up to 4,000 page scans /month
Professional
$2,400
per month up to 20,000 page scans /month
Enterprise
Custom ($0.0325 - $0.11 / page)
Starting at 20,000+ page scans /month
Offerings
Pricing Offerings
Adform FLOWObservePoint
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWObservePoint
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
ObservePoint
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
ObservePoint
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
ObservePoint
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Best Alternatives
Adform FLOWObservePoint
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Egnyte
Egnyte
Score 7.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adform FLOWObservePoint
Likelihood to Recommend
7.7
(4 ratings)
8.8
(9 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
6.0
(1 ratings)
10.0
(2 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Adform FLOWObservePoint
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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ObservePoint
ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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ObservePoint
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
Read full review
ObservePoint
  • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
  • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
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Likelihood to Renew
Adform
No answers on this topic
ObservePoint
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
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Usability
Adform
No answers on this topic
ObservePoint
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
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Reliability and Availability
Adform
No answers on this topic
ObservePoint
I've only experienced one system availability issue in the 3 years we've been using it.
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Performance
Adform
No answers on this topic
ObservePoint
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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ObservePoint
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
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In-Person Training
Adform
No answers on this topic
ObservePoint
Instructor was knowledgeable and delivered the content well.
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Online Training
Adform
No answers on this topic
ObservePoint
It's easy to find the information you need when you need it and it is easy to consume.
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Implementation Rating
Adform
No answers on this topic
ObservePoint
Start with small audits until you have determined what you might want to filter out.
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Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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ObservePoint
I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
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Scalability
Adform
No answers on this topic
ObservePoint
I have not reached an unreasonable product limitation as of yet.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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ObservePoint
  • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
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ScreenShots