Adform FLOW vs. ownerIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
ownerIQ
Score 9.3 out of 10
N/A
ownerIQ in Boston supports digital advertising operations with their second-party data marketplace, for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.N/A
Pricing
Adform FLOWownerIQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWownerIQ
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWownerIQ
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
ownerIQ
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
ownerIQ
8.5
1 Ratings
8% above category average
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings9.01 Ratings
Display advertising9.03 Ratings9.01 Ratings
Ad display and retargeting segmentation8.04 Ratings9.01 Ratings
Sequence targeting8.03 Ratings7.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
ownerIQ
9.4
1 Ratings
19% above category average
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings7.01 Ratings
Ad conversion tracking7.54 Ratings10.01 Ratings
Ad attribution reporting7.54 Ratings10.01 Ratings
Cross-channel ad management8.73 Ratings10.01 Ratings
Ad forecasting and optimization7.52 Ratings10.01 Ratings
Best Alternatives
Adform FLOWownerIQ
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
Adform FLOWownerIQ
Likelihood to Recommend
7.7
(4 ratings)
9.0
(1 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWownerIQ
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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ownerIQ
Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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ownerIQ
  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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ownerIQ
  • Self-Service
  • Case Studies
  • Planning collateral
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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ownerIQ
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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ownerIQ
No answers on this topic
Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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ownerIQ
  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
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ScreenShots