Adform FLOW vs. Qubit OpenTag

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Qubit OpenTag
Score 8.7 out of 10
N/A
Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.N/A
Pricing
Adform FLOWQubit OpenTag
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWQubit OpenTag
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Adform FLOWQubit OpenTag
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Qubit OpenTag
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Qubit OpenTag
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
4% above category average
Qubit OpenTag
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adform FLOW
-
Ratings
Qubit OpenTag
10.0
1 Ratings
20% above category average
Role-based user permissions00 Ratings10.01 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adform FLOW
-
Ratings
Qubit OpenTag
8.6
2 Ratings
6% above category average
Tag library00 Ratings9.02 Ratings
Tag variable mapping00 Ratings5.01 Ratings
Ease of writing custom tags00 Ratings9.02 Ratings
Rules-driven tag execution00 Ratings10.02 Ratings
Tag performance monitoring00 Ratings10.01 Ratings
Page load times00 Ratings7.02 Ratings
Mobile app tagging00 Ratings9.01 Ratings
Library of JavaScript extensions00 Ratings10.01 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adform FLOW
-
Ratings
Qubit OpenTag
10.0
1 Ratings
21% above category average
Event tracking00 Ratings10.01 Ratings
Mobile event tracking00 Ratings10.01 Ratings
Data distribution management00 Ratings10.01 Ratings
Universal data layer00 Ratings10.01 Ratings
Automated error checking00 Ratings10.01 Ratings
Best Alternatives
Adform FLOWQubit OpenTag
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.4 out of 10
Google Tag Manager
Google Tag Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Google Tag Manager
Google Tag Manager
Score 8.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adform FLOWQubit OpenTag
Likelihood to Recommend
7.7
(4 ratings)
9.0
(4 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
6.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Adform FLOWQubit OpenTag
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
Read full review
Open Source
Pros: Easy tagging process, custom alerts, and Notifications, KPIs dashboard, Marketing operations alignment. Cons: Could use some improvement around the custom export options for data visualization.
Read full review
Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
Read full review
Open Source
  • Deploy/disable pixels to production on demand
  • Be able to control pixel position and firing criteria
  • Use a directory of third party vendors which makes it even faster
Read full review
Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
Read full review
Open Source
  • Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.
Read full review
Likelihood to Renew
Adform
No answers on this topic
Open Source
Qubit has supported us with our business goals and continues to do so.
Read full review
Usability
Adform
No answers on this topic
Open Source
Easy to set up and integrate with other tools, boosts efficiencies within the team, provides great insights, custom dashboards, and notifications.
Read full review
Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
Read full review
Open Source
Friendly and knowledgeable customer support team.
Read full review
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Read full review
Open Source
Qubit is much easier to use and select object vs. Google Tag Manager.
Read full review
Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Read full review
Open Source
  • One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
  • Managing all of our tags in one place has removed a lot of potential complications.
Read full review
ScreenShots

Qubit OpenTag Screenshots

Screenshot of Screenshot of