Adform FLOW vs. Rakuten Advertising

Adform FLOW

Rakuten Advertising

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adform FLOW	Score 8.1 out of 10	N/A	Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.	N/A
Rakuten Advertising	Score 9.1 out of 10	N/A	Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.	N/A

Pricing

Adform FLOW

Rakuten Advertising

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adform FLOW	Rakuten Advertising
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adform FLOW	Rakuten Advertising
Top Pros	Pro Nice reporting Pro Good customer service Pro Reporting options	No answers on this topic
Top Cons	Minus Implementation process Minus Party data Minus Data import	No answers on this topic

Features

Adform FLOW

Rakuten Advertising

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Adform FLOW 8.4 4 Ratings 13% above category average	Rakuten Advertising - Ratings
Data Transfer	8.84 Ratings	00 Ratings
DSP integration	8.04 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 3% above category average	Rakuten Advertising - Ratings
Ad campaign creation	7.54 Ratings	00 Ratings
Ad deployment	7.74 Ratings	00 Ratings
Display advertising	9.03 Ratings	00 Ratings
Ad display and retargeting segmentation	8.04 Ratings	00 Ratings
Sequence targeting	8.03 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 4% above category average	Rakuten Advertising - Ratings
Ad dashboards	9.03 Ratings	00 Ratings
Ad performance reports	8.04 Ratings	00 Ratings
Ad conversion tracking	7.54 Ratings	00 Ratings
Ad attribution reporting	7.54 Ratings	00 Ratings
Cross-channel ad management	8.73 Ratings	00 Ratings
Ad forecasting and optimization	7.52 Ratings	00 Ratings

Best Alternatives
	Adform FLOW	Rakuten Advertising
Small Businesses	Google Ad Manager Score 8.4 out of 10	No answers on this topic
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	No answers on this topic
Enterprises	Adobe Advertising Cloud Score 8.8 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adform FLOW	Rakuten Advertising
Likelihood to Recommend	7.7 (4 ratings)	9.1 (6 ratings)
Support Rating	6.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adform FLOW	Rakuten Advertising
Likelihood to Recommend	Adform One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support. Incentivized Verified User Anonymous Read full review	Rakuten Group Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors. Incentivized Verified User Anonymous Read full review
Pros	Adform Reporting Dashboard Database integration Ease of scheduling & running campaigns Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Rakuten Group Setup is also very easy. on-time payments and responsive support They make sure to offer means to the difficulties of each entrepreneur. Daniel Cuerdas Project Manager. Read full review
Cons	Adform Bugs UX of DSP Panel Performance Incentivized Verified User Anonymous Read full review	Rakuten Group Analytics could be more graphical instead of just a bunch on tables with numbers. After sale services can be improved to take detailed customer feedback. More options to customize currently available marketing solutions. Incentivized Verified User Anonymous Read full review
Support Rating	Adform Reasons are already given in past. They are really slow in support service. Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Rakuten Group No answers on this topic
Alternatives Considered	Adform Adform was in some usecases similar to Xaxis, however, client preferred to use Adform. Incentivized Verified User Anonymous Read full review	Rakuten Group Rakuten has more features and when it comes to pricing, Rakuten Advertising is really worth its price because of its functionality and also the customer/client support is superb! Incentivized KV Kevin Villaluz Project Manager Read full review
Return on Investment	Adform CPA reduction 20% in some clients ROAS driven decisions DSP Cost reduction Incentivized Verified User Anonymous Read full review	Rakuten Group Reliable tools to facilitate its promotion and optimize conversion, for the promotion of products through your websites, it is the most recommended If a product has a good approval, it will give you more chances to get sales through the system Daniel Cuerdas Project Manager. Read full review
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