Adform FLOW vs. Rakuten Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Rakuten Advertising
Score 8.4 out of 10
N/A
Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.N/A
Pricing
Adform FLOWRakuten Advertising
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWRakuten Advertising
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adform FLOWRakuten Advertising
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Adform FLOWRakuten Advertising
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Rakuten Advertising
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
Rakuten Advertising
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Rakuten Advertising
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Best Alternatives
Adform FLOWRakuten Advertising
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10

No answers on this topic

Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Adform FLOWRakuten Advertising
Likelihood to Recommend
7.7
(4 ratings)
8.8
(4 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWRakuten Advertising
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Rakuten Group
Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Rakuten Group
  • Setup is also very easy. on-time payments and responsive support
  • They make sure to offer means to the difficulties of each entrepreneur.
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Rakuten Group
  • Analytics could be more graphical instead of just a bunch on tables with numbers.
  • After sale services can be improved to take detailed customer feedback.
  • More options to customize currently available marketing solutions.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Rakuten Group
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Rakuten Group
N/A. Rakuten is the only one I've used.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Rakuten Group
  • Reliable tools to facilitate its promotion and optimize conversion, for the promotion of products through your websites, it is the most recommended
  • If a product has a good approval, it will give you more chances to get sales through the system
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ScreenShots