Adform FLOW vs. Synthio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
Pricing
Adform FLOWSynthio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWSynthio
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Adform FLOWSynthio
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Synthio
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Synthio
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
4% above category average
Synthio
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Adform FLOW
-
Ratings
Synthio
9.7
2 Ratings
22% above category average
Advanced search00 Ratings10.02 Ratings
Identification of new leads00 Ratings10.02 Ratings
List quality00 Ratings9.02 Ratings
List upload/download00 Ratings10.02 Ratings
Ideal customer targeting00 Ratings9.02 Ratings
Load time/data access00 Ratings10.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adform FLOW
-
Ratings
Synthio
9.3
2 Ratings
18% above category average
Contact information00 Ratings9.02 Ratings
Company information00 Ratings9.02 Ratings
Industry information00 Ratings10.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Adform FLOW
-
Ratings
Synthio
9.4
2 Ratings
23% above category average
Salesforce integration00 Ratings10.01 Ratings
Company/business profiles00 Ratings9.02 Ratings
Data hygiene00 Ratings9.02 Ratings
Automatic data refresh00 Ratings10.02 Ratings
Filters and segmentation00 Ratings9.02 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Adform FLOW
-
Ratings
Synthio
9.0
2 Ratings
20% above category average
Append emails to records00 Ratings9.02 Ratings
Best Alternatives
Adform FLOWSynthio
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.3 out of 10
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User Ratings
Adform FLOWSynthio
Likelihood to Recommend
7.7
(4 ratings)
9.0
(2 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWSynthio
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Synthio
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
Read full review
Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
Read full review
Synthio
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Synthio
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Read full review
Synthio
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
Read full review
ScreenShots