Adform FLOW vs. UberTags (Discontinued)

Adform FLOW

UberTags (Discontinued)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adform FLOW	Score 8.1 out of 10	N/A	Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.	N/A
UberTags (Discontinued)	Score 10.0 out of 10	N/A	UberTags was a tag management tool acquired by marketing company [x + 1] for their Origin DMP. [x+1] was acquired by programmatic advertising and marketing company Rocketfuel, which in turn was acquired by Sizmek. UberTags is no longer available.	N/A

Pricing

Adform FLOW

UberTags (Discontinued)

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adform FLOW	UberTags (Discontinued)
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Adform FLOW	UberTags (Discontinued)
Top Pros	Pro Nice reporting Pro Good customer service Pro Reporting options	Pro Customer support Pro Excellent customer support Pro Simple and easy
Top Cons	Minus Implementation process Minus Party data Minus Data import	Minus No support

Features

Adform FLOW

UberTags (Discontinued)

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Adform FLOW 8.4 4 Ratings 13% above category average	UberTags (Discontinued) - Ratings
Data Transfer	8.84 Ratings	00 Ratings
DSP integration	8.04 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 3% above category average	UberTags (Discontinued) - Ratings
Ad campaign creation	7.54 Ratings	00 Ratings
Ad deployment	7.74 Ratings	00 Ratings
Display advertising	9.03 Ratings	00 Ratings
Ad display and retargeting segmentation	8.04 Ratings	00 Ratings
Sequence targeting	8.03 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 3% above category average	UberTags (Discontinued) - Ratings
Ad dashboards	9.03 Ratings	00 Ratings
Ad performance reports	8.04 Ratings	00 Ratings
Ad conversion tracking	7.54 Ratings	00 Ratings
Ad attribution reporting	7.54 Ratings	00 Ratings
Cross-channel ad management	8.73 Ratings	00 Ratings
Ad forecasting and optimization	7.52 Ratings	00 Ratings

Best Alternatives
	Adform FLOW	UberTags (Discontinued)
Small Businesses	Google Ad Manager Score 8.4 out of 10	Google Tag Manager Score 8.4 out of 10
Medium-sized Companies	The Trade Desk Score 7.0 out of 10	Google Tag Manager Score 8.4 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10	Tealium Customer Data Hub Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adform FLOW	UberTags (Discontinued)
Likelihood to Recommend	7.7 (4 ratings)	10.0 (1 ratings)
Likelihood to Renew	- (0 ratings)	10.0 (1 ratings)
Support Rating	6.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adform FLOW	UberTags (Discontinued)
Likelihood to Recommend	Adform One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support. Incentivized Verified User Anonymous Read full review	Discontinued Products Are you currently running a lot of scripts on the website? Does it take a long time to get DevOps to implement and push scripts live? When a script is live and doesn't work, how long does it take to troubleshoot it and push the fix live? Do you frequently change or add scripts to the website? Are you looking to improve your page load speed? If any of these are current challenges, UberTags is well-suited to resolve those needs. Incentivized Harrison Jones VP of Digital Marketing Read full review
Pros	Adform Reporting Dashboard Database integration Ease of scheduling & running campaigns Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Discontinued Products Very simple and easy-to-use UI Compatible with just about any third-party script out there Excellent customer support Incentivized Harrison Jones VP of Digital Marketing Read full review
Cons	Adform Bugs UX of DSP Panel Performance Incentivized Verified User Anonymous Read full review	Discontinued Products No support for Google and Bing Webmaster Tools verification codes Incentivized Harrison Jones VP of Digital Marketing Read full review
Likelihood to Renew	Adform No answers on this topic	Discontinued Products The customer support is great. Any time I have a question that is not already answered by their extensive support libraries, their support team gets back to me quickly and always helps me accomplish what I'm trying to do You can't beat the price vs functionality The tool is frequently improved It's all-around the easiest tag management solution to use that I've seen. Incentivized Harrison Jones VP of Digital Marketing Read full review
Support Rating	Adform Reasons are already given in past. They are really slow in support service. Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Discontinued Products No answers on this topic
Alternatives Considered	Adform Adform was in some usecases similar to Xaxis, however, client preferred to use Adform. Incentivized Verified User Anonymous Read full review	Discontinued Products UberTags is both very inexpensive and easy to use. One of the biggest challenges with Google Tag Manager is that it is very difficult to use. Implementation is very complex, there's not much automation to it, and it doesn't really save much time in the long-run. TagMan is a great alternative to UberTags, but I found that UberTags is much easier to use, provides the same functionality, and comes with a much lower price tag. Incentivized Harrison Jones VP of Digital Marketing Read full review
Return on Investment	Adform CPA reduction 20% in some clients ROAS driven decisions DSP Cost reduction Incentivized Verified User Anonymous Read full review	Discontinued Products Improved workflow Quicker testing to production with scripts Improved page load speeds Incentivized Harrison Jones VP of Digital Marketing Read full review
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