Adform FLOW vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
Adform FLOWZedo
Editions & Modules
No answers on this topic
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
Adform FLOWZedo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWZedo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Zedo
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Zedo
10.0
1 Ratings
25% above category average
Ad campaign creation7.54 Ratings10.01 Ratings
Ad deployment7.74 Ratings10.01 Ratings
Display advertising9.03 Ratings10.01 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
4% above category average
Zedo
9.6
1 Ratings
22% above category average
Ad dashboards9.03 Ratings9.01 Ratings
Ad performance reports8.04 Ratings10.01 Ratings
Ad conversion tracking7.54 Ratings10.01 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings9.01 Ratings
Ad forecasting and optimization7.52 Ratings10.01 Ratings
Best Alternatives
Adform FLOWZedo
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.4 out of 10
Google Ad Manager
Google Ad Manager
Score 8.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
Adform FLOWZedo
Likelihood to Recommend
7.7
(4 ratings)
8.0
(1 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWZedo
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Zedo
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots