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Adform FLOW vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Zeta Marketing Platform
Score 6.9 out of 10
N/A
The Zeta Marketing Platform enterprise marketing platform offers a cloud-based solution for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.N/A
Pricing
Adform FLOWZeta Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWZeta Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adform FLOWZeta Marketing Platform
Top Pros
Top Cons

No answers on this topic

Features
Adform FLOWZeta Marketing Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Zeta Marketing Platform
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Zeta Marketing Platform
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Zeta Marketing Platform
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Best Alternatives
Adform FLOWZeta Marketing Platform
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.4 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Iterable
Iterable
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adform FLOWZeta Marketing Platform
Likelihood to Recommend
7.7
(4 ratings)
2.0
(1 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWZeta Marketing Platform
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
Verified User
Anonymous
Read full review
Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Verified User
Anonymous
Read full review
Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Verified User
Anonymous
Read full review
Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
Verified User
Anonymous
Read full review
Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Verified User
Anonymous
Read full review
Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Zeta Global
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Verified User
Anonymous
Read full review
Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Verified User
Anonymous
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Verified User
Anonymous
Read full review
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Verified User
Anonymous
Read full review
ScreenShots