What users are saying about
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 4 out of 101
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Adobe Media Optimizer
Data Transfer
AdGear Advertiser
4.0
Adobe Media Optimizer
DSP integration
AdGear Advertiser
3.0
Adobe Media Optimizer

Ad Campaigns

AdGear Advertiser
3.8
Adobe Media Optimizer
Ad campaign creation
AdGear Advertiser
3.0
Adobe Media Optimizer
Ad deployment
AdGear Advertiser
5.0
Adobe Media Optimizer
Display advertising
AdGear Advertiser
4.0
Adobe Media Optimizer
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Adobe Media Optimizer
Sequence targeting
AdGear Advertiser
4.0
Adobe Media Optimizer

Ad Reporting & Analytics

AdGear Advertiser
4.2
Adobe Media Optimizer
Ad dashboards
AdGear Advertiser
3.0
Adobe Media Optimizer
Ad performance reports
AdGear Advertiser
5.0
Adobe Media Optimizer
Ad conversion tracking
AdGear Advertiser
3.0
Adobe Media Optimizer
Ad attribution reporting
AdGear Advertiser
6.0
Adobe Media Optimizer
Cross-channel ad management
AdGear Advertiser
4.0
Adobe Media Optimizer
Ad forecasting and optimization
AdGear Advertiser
4.0
Adobe Media Optimizer

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
No photo available

Adobe Media Optimizer

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo

Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
No photo available

Adobe Media Optimizer

  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
Benjamin Cornejo profile photo

Likelihood to Renew

AdGear Advertiser

No score
No answers yet
No answers on this topic

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Usability

AdGear Advertiser

No score
No answers yet
No answers on this topic

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Support

AdGear Advertiser

No score
No answers yet
No answers on this topic

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Implementation

AdGear Advertiser

No score
No answers yet
No answers on this topic

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available

Adobe Media Optimizer

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available

Adobe Media Optimizer

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available

Screenshots

Adobe Media Optimizer

Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison